February 8, 2021
With rapidly growing digital workspaces solidifying their place as the new normal, you can expect augmented reality (AR) and virtual reality (VR) to soon enter the game. As one of the biggest technological innovations in modern-day society, every association should consider embracing this new format.
The Franklin Institute describes augmented reality as technology that “adds digital elements to a live view often by using the camera on a smartphone,”whereas virtual reality “implies a complete immersion experience that shuts out the physical world.”
While AR and VR are still in the developmental stage for best software practices, association professionals must remain vigilant to how this opens up new possibilities and experiences in various fields. Read on to know more about ways you can expect to see AR and VR implemented in the years to come.
Branding and advertising
AR and VR are starting to become more popular within marketing. Virtual reality gives a competitive edge by bridging the gap between experience and action. For instance, VR recreates the experience of a physical setting to promote products and services. Similarly, augmented reality tailors a branding experience, like when a social media user can apply filters while on-location at a business or event
That means companies have the opportunity to come up with creative ideas to advertise their brand using these technologies to showcase developments, brand opportunities and much more.
AR and VR hold the potential to completely change the perception of education, especially as we’ve seen the rapid growth of virtual education during the pandemic. With these new technologies, students of all kinds can engage in an interactive learning environment to learn more practical-based subjects without physically visiting a shared workspace or classroom.
AR and VR are also redefining corporate training and coaching. Augmented and virtual reality allows companies to create realistic simulations for training and recruitment purposes. The interactive 3-D technology provides people with on-site guidance, without giving anyone the opportunity to make costly mistakes. This is great for remote workers, who might struggle with conventional training.
Public outreach and advocacy
Immersive technology such as AR and VR can change the way you perceive the world. With that in mind, many organizations are now looking to leverage these technologies to help assist their advocacy campaigns.
A combination of AR and VR lets organizations share hands-on, interactive information or even be able to virtually put someone in another environment altogether that relates to the important causes they serve. By bringing the public together with AR and VR campaigns, organizations can promote a global perspective on important topics.
The next-generation interface and interactive capability are how AR and VR can create rapid business value. What’s more, the combination of the two will help companies overcome the limits set by time and distance.
As these technologies offer new opportunities and offerings, organizations who use them will be able to expand their reach and influence in new ways.
Want to learn more about how these technologies have applications in advocacy, education and brand marketing? Join us for “How to bring virtual reality to life in your association,” an hour-long workshop on Feb. 18, 2021. Drawing on their experiences, our panel of experts will talk about how to bring AR and VR into your organization to help grow your audience, further your goals and even help others. RSVP here!
If you’re ready to increase your membership organization’s revenue, connect with an entire community of purpose-driven leaders and grow yourself, we’re ready to help you do it.Learn More
Heather Nolan is a marketing specialist at Sidecar. A former journalist and social media manager, Heather lives in New Orleans with her husband, son, and grumpy rescue dog.