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How to ensure sponsors get value from your virtual events

How to ensure sponsors get value from your virtual events

Have you ever visited an exhibitor booth at a virtual trade show and found it kind of lame? Was it just a link to the exhibitor’s website? Did it leave a bad impression? Virtual events are a new terrain everyone has had to suddenly figure out, so it’s understandable...

How to utilize virtual events for year-round engagement

How to utilize virtual events for year-round engagement

Events often serve as the pinnacle of engagement for associations — it’s the time and place for members to come together, connect, and learn. But all of the conversations, knowledge, and connections formed during an event — whether it’s in-person, virtual, or hybrid —...