Registration for SURGE Forward is now open — and we’re ready to introduce you to our three amazing keynote presenters.
As past SURGE attendees know, we’re preparing to offer one of the best conferences available to the association and membership professionals. As Sidecar’s flagship event, SURGE offers a unique three-day virtual conference all about problem-solving, innovating and leading creatively — and we’re ready to follow-up our record-breaking 2020 with an event that’ll prepare you and your organization for the future.
That’s because we know association professionals spent all of 2020 looking to stay afloat as every industry and organization around the world faced uncertainty and change.
But now, it’s time to thrive.
In the coming weeks, we’ll continue to share updates about our full schedule and additional speakers, all of which will combine to offer every attendee up to nine possible CAE credit hours!
At SURGE Forward, we are also proud to offer some amazing keynote speakers to start each day of our conference on the right footing.
Robbie Kellman Baxter
Kicking off SURGE Forward is Robbie Kellman Baxter, a speaker, author and strategy consultant bringing over 20 years of experience helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers.
Robbie is the author of “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue,” a book that has been named a top 5 Marketing Book of the Year by Inc.com, as well as the “The Forever Transaction.”
Robbie will discuss how the pandemic has changed member expectations for good.
Day 2 of SURGE Forward will be kicked off with a keynote presentation from Marcus Sheridan on how your association can build trust in a world that’s grown noisier than ever. Called a “web marketing guru” by the New York Times, Sheridan is a highly sought after global speaker and consultant in the digital sales and marketing space.
Marcus is also the author of “They Ask You Answer,” which has been named “One of the 5 Best Marketing Books of All Time” by BookAuthority. In this presentation, he will share how the Information Age is in full swing, and winning member trust has never been more critical, teach how to discover how buying habits have changed and why name recognition is no longer enough, teach how transparent and honest content will move consumers to notice and switch to new brands, and show you how to find out exactly what must be done to become the voice of trust in your space.
Wrapping up our keynote presentations for SURGE Forward is Don Dea, co-founder of Fusion Productions and digitalNow, an executive summit for association and non-profit leaders. Don has authored several books published by the ASAE Foundation on the internet, digital transformation and online education, as well as articles on technology, healthcare 2020, mobile, technology innovation, and association leadership and governance.
Don will be presenting a panel of top association leaders focusing on key issues for the future of associations.
Join us June 8-10 for SURGE Forward to connect with membership organization professionals from around the world, learn about cutting edge ideas and technologies to help your organization grow, and get inspired to lead your team with purpose.