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Pricing and Value Strategy: How to Crisis-Proof Your Association

Having a Pricing and Value Strategy in place was the difference between organizations that sustained their mission during the pandemic, and those that compromised value and revenue.

This eBook provides the step-by-step roadmap you need to empower financial sustainability during good and bad times by evolving your value propositions and pricing for membership, events, and sponsorships.

  • How to develop your strategy including benchmarking, market research, and planning.
  • How to enact price increases and discounts.
  • How to identify and roll out incremental value-adds for members, attendees, and sponsors.
  • Checklist including questions to ask now and annual conversations.

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