As many of you may already know, the COVID-19 pandemic has changed everything. The way we speak, think, conduct business, interact with others … everything. But through these changes, organizations and individuals worldwide have gained invaluable insight into what it really means to be purpose-driven organizations. By learning the hard way, these organizations have had the amazing ability to grow, learn and move forward stronger than ever.
Here are four things organizations have had to learn in the past year:
Many of the time honored traditions associations and other non-profit organizations have held onto for years, had trouble surviving during the pandemic. Budget cuts, technological progress, complex governance and an overwhelming sense of uncertainty made sticking with old-school ways of operation difficult during the pandemic.
But this is good. Change allows for the acceptance of new thoughts, innovations and people who will grow your organization for the better. Traditions are based in the past, and it’s time to move forward.
When the pandemic first hit, many organizations ungated their content and released countless assets for free allowing the world to see how valuable they really are. As we slowly move past the pandemic, organizations are realizing that their pricing strategy may not have truly shown the value in their content.
A good pricing strategy could mean the difference between showing your worth and creating doubt around the value of your product. Standing up for the value of your products and services is the key to surviving what’s to come.
Over the last year, it has become increasingly difficult to separate work and home life responsibilities. With a worldwide pandemic, societal shutdown, social justice protests and significant change affecting everyone, it is more important than ever to prioritize work-life balance for the sake of your organization and yourself.
Strong and healthy workers and members create strong and healthy organizations. It is in the best interests of everyone involved to support the mental and emotional health of everyone involved in the success of your organization.
One of the biggest lessons learned during the pandemic was the importance of prioritizing diversity. Keeping the same rules, people, demographics and outlooks for generations will inevitably cause institutions and decades old associations to fall when faced with today’s issues. No longer can organizations stand by, they must stand together.
Want to dive deeper on the things we learned in the past year? You can! Every item listed here is an upcoming topic at SURGE Forward, the only conference for fearless associations pros. Happening June 8-10, SURGE Forward brings together organizations leaders of all titles, demographics and industries to share what you need to know as we move forward past the events of the last year. Register here!
If you’re ready to increase your membership organization’s revenue, connect with an entire community of purpose-driven leaders and grow yourself, we’re ready to help you do it.Learn More
Ashley joined the Sidecar team as Community Coordinator in 2020 and spends her working hours focused on providing value to our members. In her free time, Ashley enjoys DIY crafts and playing with her puppy, Scooby.