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How to create a name that sticks: Mark your calendar for Jan. 25

by | Jan 14, 2021 | Marketing, Sidecar news | 0 comments

You don’t want to miss our next virtual workshop. 

In honor of our new rebrand, we’re thrilled to invite you to a virtual workshop on naming with Alexandra Watkins! Watkins is the author of the book “Hello My Name is Awesome” and a genius at developing names for organizations, products, and so much more. 

Watkins’ guiding principles inspired us in our own rebrand from AssociationSuccess.org to Sidecar. We embraced her recommendations on brainstorming and building consensus, and her philosophy on what makes a name “super sticky” and evocative of our brand’s personality. 

The workshop is free to attend, and the first 75 people to register will receive a free copy of Watkins’ book! Click here to register now

Why does naming matter?

After the past year we’ve all shared, 2021 is the perfect opportunity to closely examine your branding and evaluate the messages your name is sending. Brand, product, and event names are so much more than just a name. Brand names give an impression before the first interaction. A lead can decide how they feel about you just by your name, without even engaging with your organization. 

Alexandra Watkins’ philosophy is that names should be likeable, emotional, easy to understand, and easy to pronounce. A good brand name helps you stand out from the crowd, and can help you increase sales, subscriptions, and memberships.

Attend the workshop to hear Watkins’ top tips on creating an effective name, what makes a great name, and how to brainstorm your next name. Take advantage of this opportunity to pick her brain and inspire your next project. 

Meet the speaker

Alexandra Watkins is the founder of Eat My Words, a branding firm that specializes in brand name development, taglines, and brand extensions. She has worked with iconic brands like 23 and Me, Adobe, Disney, Dunkin’ Donuts, and many others. Her book “Hello My Name is Awesome” was named a top 10 marketing book of 2014 by Inc. Magazine. 

Event Details

Date: Jan. 25

Time: 2 p.m. CT

RSVP now

Cost: The value of what you’ll learn is priceless. But we’re offering this workshop for free!

Sign up today! Don’t forget — if you’re one of the first 75 people to register, you’ll receive a free copy of “Hello My Name is Awesome” by the speaker!

Build yourself with Sidecar

If you’re ready to increase your membership organization’s revenue, connect with an entire community of purpose-driven leaders and grow yourself, we’re ready to help you do it.

Sidecar Staff

At Sidecar, we create the professional development tools a leader needs to grow their career and their purpose-driven membership organization, like associations and nonprofits. The skills you’ll learn within our growing community, interactive workshops and from our step-by-step courses will drive innovation, empower strategic thinking and institute cultural changes wherever your career takes you.

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