Why Your Association Needs to Embrace a “Digital First” Strategy

August 10, 2021

Tuesday | 10:00AM (CT)

Register for the workshop

About this workshop

If the pandemic taught us anything, it’s that associations underestimated members’ acceptance of digital delivery. Everybody Zoomed. Webinars proliferated. Networking moved online. Conferences went virtual. Associations can capitalize on this digital tailwind – or they can succumb to the temptation to return to the “good old days” of traditional practices. Join Sidecar general manager Chelsea Brasted in a conversation with authors Harrison Coerver and Mary Byers, CAE, as they discuss the concepts from the 10th anniversary 2nd edition of their best-selling book, "Race for Relevance."

You'll learn how to create a sense of urgency for “digital first” thinking, how to fund technological investments, and understand technology’s critical role in the future relevance of associations.

By the end of this webinar you will be able to:

  • Define what it means to be "digital first" and explain why that approach has value.
  • Identify the critical role of digital technology in the future relevance of associations.
  • Develop a plan to fund technological investments.


Harrison Coerver

President of Harrison Coerver & Associates

Harrison Coerver is president of Harrison Coerver & Associates, a management consulting firm specializing in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. In the last 35 years, Harrison has consulted with more than 1,300 associations in strategy, planning, governance, and management.

Mary Byers, CAE, CSP

Former association executive, consultant, professional speaker, and association advisor

Mary Byers, CAE, CSP, a former association executive, is a consultant, professional speaker, and association advisor. She is a skilled retreat architect and helps groups gain clarity and focus through leadership conference training, board orientations, and generative discussion facilitation. Mary coaches association CEOs and board chairs and leads CEO MasterMind groups.

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