Do you ever feel like you’re constantly churning out content for your association? Between blog posts, social media, virtual events, live events, networking hours, educational materials, newsletters, email reminders, phone calls and even text messages, it can feel like you’re forever producing an endless stream of new ideas and thousands of words.
But what if it didn’t have to be that way? What if you could REDUCE the amount you’re producing, REUSE what you already have and RECYCLE your content by giving it new life?
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Prior to joining the Sidecar team as content manager in August 2019, she was a metro columnist and breaking news editor at The Times-Picayune, a newspaper in New Orleans. Her bylines have also appeared in publications like The Wall Street Journal, National Geographic and The New York Times. She lives in New Orleans with her husband and two rescue dogs.
Prior to joining the Sidecar team, Heather was an award-winning journalist at newspapers in Louisiana and Texas, and a successful social media manager at news organizations and tourism companies. She lives in New Orleans with her husband, son and grumpy rescue dog.