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Keeping Association Audiences Engaged Beyond COVID-19

March 3, 2022


Thursday | 10 AM CT

About this event

With the rush to return to in-person events, we all know how important it is that we don’t forget our virtual audience, but how? The need for fully virtual event options during the pandemic has allowed associations to engage with and, in some cases, grow their membership, but if we lose sight of the connection and learning strategy that brought them in during COVID, we not only run the risk of losing them as members but we also break the trust we previously built.

Amanda Safdar, DES, will discuss why having a community engagement plan that goes beyond “hybrid” events is instrumental to the health of your association. 

You grew your audience during the pandemic. This is how you keep it forever.

In this LIVE 30-minute webinar, you will learn:

  • Strategies for engaging both your virtual and in-person audiences beyond the pandemic
  • Why event marketers need to start thinking like digital marketers
  • The key steps to creating a community engagement plan

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Speakers

Amanda Safdar

customer success manager, JUNO

Amanda Safdar, DES, comes from over a decade of experience in event design and association management. Safdar is currently helping planners develop and execute creative virtual events as a customer success manager with JUNO and previously was the managing director of global events and member services at IAOP. Amanda's passion for people above process helps her succeed in leading global brand strategy, launching platforms for business discussions, ensuring flawless event execution, and delivering cutting-edge content to diverse audiences. Amanda spends her free time with her husband, Shawn, two dogs (Baxter and Rosie), frequenting Orlando theme parks or riding her Peloton.

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