How your community can turn 1 event into 365-day engagement

April 20, 2021

Tuesday | 2pm ET

Registration for this event is now closed. Learn more about our upcoming events here.

About this workshop

Last March we were all forced to make abrupt changes in virtually every area of our lives. And it wasn’t easy. With the lack of in-person interactions, virtual events were the name of the game and it was a very iterative process. One year later and we are still finding new ways to improve the attendee experience.

Events often serve as the pinnacle of engagement for associations—it’s the time and place for members to come together, connect, and learn. But all of the conversations, knowledge, and connections formed during an event—whether it’s in-person, virtual, or hybrid—shouldn’t be limited to the few hours or days they take place. A member community can enhance your events, extend the lifespan of your content, and create connections for your members year-round.

Whether your association is planning to stay 100% virtual or experimenting with a hybrid model this year, get tips on how you can drive member engagement before, during, and after for events of all shapes and sizes.

In this workshop, you’ll learn:

  • Our best tips for virtual event planning and engagement
  • How to keep the conversation going post-event
  • Ways to uncover the content your members want and need


Dr. Holly Whitaker

Learning Strategy Consultant at D2L

Holly Whitaker is a learning strategy consultant with Desire2Learn (D2L). Her work unleashes capacity between human systems and technology. Her expertise is unlocking the power of strategic transformation of technologies and teaching approaches. Throughout her career, Whitaker has led game-changing initiatives to integrate digital learning in contexts where remote education seemed impossible. She earned her doctorate in agricultural leadership, education, and communications from Texas A&M University and holds master’s degrees in education and theology.

Other Events

SURGE forward

June 8, 2021 / 9 a.m. CT


Up for discussion: Non-dues revenue in…

May 27, 2021 / 11 a.m. ET

Speaker: Lewis Flax

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram