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Digital marketing strategies for ultimate content promotion

Feb 4, 2021


About this event

As an association professional, you're very familiar with the idea of producing content to deliver valuable insights, education and industry news to your members. But in our increasingly connected digital world, publishing videos, blogs, articles or online journals isn't enough.
To effectively capture your members' attention, you need to do two things very well. First, you have to create highly engaging digital content that your audience can't wait to engage with. Second, you have to promote your content effectively and efficiently.
Join Erica Salm Rench, Director of Customer Success at rasa.io, and Michael Hoffman, CEO of Gather Voices, for a virtual workshop where you'll learn digital marketing strategies for effectively engaging your audience with high-quality content published in all the right places.

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Speakers

Erica Salm Rench

Director of Customer Success, rasa.io

After working in enrollment management where she focused on recruitment strategy and marketing, Erica Salm Rench managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the Director of Customer Success at rasa.io, she gets to blend her love of customer support and digital marketing technology in order to support the incredible community of rasa.io customers.

Michael Hoffman

CEO of Gather Voices

Michael Hoffman is the CEO of Gather Voices and an expert in the use of video in marketing and digital engagement. He teaches marketing at the University of Chicago and is a long-time consultant to business leaders on constituent engagement strategies. In 2017, Hoffman founded Gather Voices to revolutionize how organizations create and use video.

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