Is the monolithic AMS a thing of the past?
In this session, we'll discuss a new blueprint for your association's technology stack — one that can enable your organization to more dynamically adapt to market and member needs. This session will take a look at the concept of horizontal, best of breed systems, and how they can easily be verticalized through integration and configuration.
Drawing on her deep experience and expertise in the AMS industry, Johanna Snider will re-examine the format and implementation of association management technology. Using the Association for Intelligent Information Management as a case study, she'll show how an association can implement a base CRM platform and weave in other technologies and applications for specific functions.
Join us for this live webinar, which will help attendees better understand how to evaluate these best-of-breed systems in the context of desired qualities and characteristics, as well as the functions they need to perform.
All attendees will be able to receive 1 CAE credit hour.
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Johanna Snider has spent the last decade implementing and selling enterprise Association Management Software systems. During her time in the industry, she has observed fundamental shifts in technology and the way associations adopt and access these systems. Most recently, Johanna was Vice President of Enterprise Sales at Community Brands. Immediately before, she served as Vice President of Sales Enablement and Sales Operations for all the products in Community Brands’ portfolio, and was the executive sponsor of the enterprise-wide Salesforce implementation. Prior to joining Community Brands, Johanna ran the sales department at Aptify, a leading AMS solution tailored for large associations and unions. Johanna holds a BA and MBA from Tulane University. Before graduate school, Johanna worked in legal marketing and business development, and served as IT Chair on the Board of Directors for Legal Marketing Association, Capital Chapter.