Your audience has a lot of information at their fingertips. Perhaps too much. Is your content strategy helping combat information overload, or adding to it?
Content curation can strengthen your content strategy while saving you time, and when done correctly, can position your organization as a thought leader.
This workshop focused on how to find content that’s relevant to your audience and how to present it in a way that’s useful, and it was presented by AssociationSuccess.org’s marketing specialist Heather Nolan and rasa.io’s director of customer success Erica Salm Rench.
Rench and Nolan shared tools, insights and actionable tips you can adapt to strengthen your content marketing efforts without investing a ton of time and money.
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After working in enrollment management where she focused on recruitment strategy and marketing, Erica Salm Rench managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the Director of Customer Success at rasa.io, she gets to blend her love of customer support and digital marketing technology in order to support the incredible community of rasa.io customers.
Prior to joining the Sidecar team, Heather was an award-winning journalist at newspapers in Louisiana and Texas, and a successful social media manager at news organizations and tourism companies. She lives in New Orleans with her husband, son and grumpy rescue dog.