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How to utilize virtual events for year-round engagement

Ashley Neal
April 26, 2021
How to utilize virtual events for year-round engagement

Events often serve as the pinnacle of engagement for associations — it’s the time and place for members to come together, connect, and learn. But all of the conversations, knowledge, and connections formed during an event — whether it’s in-person, virtual, or hybrid — shouldn’t be limited to the few hours or days they take place. A member community can enhance your events, extend the lifespan of your content, and create connections for your members year-round.

As the COVID-19 pandemic continues to prove, engagement is key. When all else has been stripped away, authentic engagement is what keeps your members coming back for more. 

That’s why senior manager of product marketing for Higher Logic Alex Mastrianni will join us for “How your community can turn 1 event into 365-day engagement,” a workshop designed to offer best tips for virtual planning and events, how to uncover the content your members want and need, and tips for how to keep the conversation going all year long.

With over a decade of experience working with associations and nonprofits to drive engagement and member satisfaction, Mastrianni will come to the table with actionable and easy steps your organization can take to be successful in future engagement strategies.

Whether your association is planning to stay 100% virtual or experimenting with a hybrid model this year, tips on how you can drive member engagement before, during, and after for events of all shapes and sizes will be extremely beneficial as you continue to thrive in a post-pandemic environment.

Tune into “How your community can turn 1 event into 365-day engagement” to learn more, ask questions, and network with like-minded professionals.

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Ashley Neal

Ashley Neal joined the Sidecar team as Community Coordinator in March of 2020, right as the COVID-19 pandemic began to shut down life as we knew it. Having to adapt, overcome and predict the changes needed to survive in the new normal, Ashley now has the skills needed to juggle any obstacle thrown her way. A soon-to-be graduate from Southeastern Louisiana University in the field of Strategic Communications, Ashley spends her days balancing her work and education with her love of dogs. Taking her three dogs — Scooby, Pipsqueak and Moose — to restaurants, hiking trails, vacations and even participating in dog shows and sports is the highlight of her weekends.

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