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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Heather Nolan
September 16, 2020
3 topics that will help you come up with engaging content when you’re just not sure what to publish

Consistently coming up with engaging, relevant ideas is no small feat. There are times when dreaming up new content seems all but impossible, and it’s not clear what you should publish next. 

Fortunately, there are several forms of content you can always rely on when inspiration runs dry. Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy.

Here’s what popular evergreen posts entail — and what makes them so engaging.

Research that includes facts and figures

When publishing new content, it pays to prioritize pieces that bring new data points to the table. 

Facts, figures and statistics are always an asset to your content. They add credibility to your arguments by relying on verifiable details, rather than fluffy generalizations. If your organization collects any data about your industry, crafting annual updates can help your content generate buzz. 

If your organization has enough members, conducting surveys can also generate timely data. Be sure that your surveys are designed to produce unbiased results to collect the best possible information. Readers will be fascinated by the chance to see how their opinions stack up to others’ answers.

Your readers will learn something new about the world from this data, and data-driven research can earn valuable citations. These links will build your brand and improve SEO, all in one swoop.

Strategies for dealing with ongoing challenges 

Some challenges never fully go away, no matter how much your industry changes or technology evolves. People never reach a state of perfection.So articles full of tips, tricks and advice will always remain timelessly popular.

Across many industries, certain topics are always rich with possibility. Examples include:

  • Productivity and workflow optimization
  • Team building and management
  • Communication
  • Marketing and advertising strategies

To keep things fresh, narrow your angle to specific situations. For example, rather than writing about marketing, consider developing articles around marketing events, products and fundraising campaigns.

No matter how often you write about these topics, there will be endless possibilities for sharing helpful suggestions. 

Context about your organization

From time to time, it’s useful to publish updates and context about your organization. Audiences appreciate the transparency that comes from knowing exactly how your organization operates.

Along with a collection of past press releases, consider publishing occasional case studies that share the lessons learned from your organization’s events and campaigns. 

For example, a major fundraising drive could easily become a public-facing case study. Other organizations in your industry may take valuable lessons from your successes, while contributors will welcome the opportunity to peek behind the scenes.

Providing context about your organization helps build further credibility and trust with your audience.

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Heather Nolan

Heather Nolan is a marketing specialist at Sidecar. A former journalist and social media manager, Heather lives in New Orleans with her husband, son, and grumpy rescue dog.

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