Category: Uncategorized

The Delta variant: How associations should respond

In direct contrast to the normal life much of the world was anxiously anticipating, the Delta variant, a more infectious variant of COVID-19, is starting to turn the clock back to a time of worldwide concern, rising hospitalizations and social distancing efforts. Formally known as COVID B.1.617.2, the Delta variant has forced many of us […]

How to improve a member's conference experience, according to members

As part of my research, I’ve conducted a lot of in-depth interviews with members. Most include a discussion about their conference experiences, as it is where members tend to get the most value. Looking at the responses across more than 300 interviews of mostly very engaged members, a handful of typical weak spots in association […]

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