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Category: Transform Culture
Why a digital-first culture starts with education

Why a digital-first culture starts with education

When I first heard the term “digital first culture,” I was unimpressed. Don’t we already live in a digital first culture? Most of us use the internet and social media, so I didn’t get it, what was the big deal? To have a digital first culture, your organization must...

Ready for a digital transformation? Focus on these 4 areas

Ready for a digital transformation? Focus on these 4 areas

It’s time for associations to think of a digital transformation as a business model transformation, which means business strategy, technology strategy and — most often — a cultural transformation. A well thought-out, long-term digital pathway can ensure the viability...

Engaging Young Professionals in Your Association

Engaging Young Professionals in Your Association

Young professional members are the future of associations, so it is vital to keep them involved. As a young professional (YP) myself, I can tell you that what we want most from associations is a sense of community. This includes being able to make personal...

The association business model: It’s time for a massive overhaul

The association business model: It’s time for a massive overhaul

Most associations professionals would agree that meeting member needs is at the heart of every decision made. Yet over the last 40 years, most professional associations have been adopting a product-line business model. In addition to membership, we create and try to...