As the next generation of membership finds your association, so, too, does the next generation of cryptocurrency. Enter creator coins, a consumer-driven currency with the potential to boost member engagement and investment while empowering associations towards more independence from traditional financial structures. But what does all this mean for you? What are creator coins? Creator […]
Imagine this: Not being able to see who, when, or how many times someone opens your email newsletters. Well, buckle up, because visibility into email open rates is mostly going away starting this fall 2021. At its annual developer conference in early June, Apple broke the newscycle when it revealed privacy features intended to give […]
Is your association using video in your communications with members and prospective members? SURGE keynote speaker Marcus Sheridan said this often-missed opportunity is an effective way to build trust, strengthen relationships and differentiate your association from the rest. Why should associations produce video content? Sheridan, an entrepreneur, sales and marketing expert, and author, said a […]
Shortly before the pandemic, Noora Health co-founder and CEO Edith Elliott returned from India to her native U.S. to have a baby; she’s been unable to return since. Of the community she serves, Elliott says COVID-19 has devastated India. To continue to help that community through the ongoing crisis, it was going to take Elliott’s […]
Many people are working from home these days, and with that came substantial changes. One being: Communicating from afar with colleagues you formerly saw in person. For many, there’s currently no water-cooler talk or meeting room chatter. Or, if there is, it looks a lot different than it did in 2019, as you may be […]
Blockchain is an incredibly powerful and soon-to-be disruptive technological force with potential applications in every economic sector. As with any emerging technology, association professionals need to learn what blockchain is, how it can be applied and develop a plan to take advantage of it.
Should you try to score a Clubhouse invite? Watch this video for a breakdown of a few things leaders should know about the app.
As the tech world continues changing rapidly, it’s still possible to stay engaged with members – and potential members – in creative and innovative ways.
For membership organizations, understanding NFTs so that you can inform, educate, and act as a resource is the most important thing right now. Members look to associations for guidance and service. By understanding NFTs, you can provide both and create added value for new and existing members.
Zoom fatigue is a well-known side effect of our current constantly plugged-in state of being. In this post, we’ll dive into the four reasons Stanford University researchers say video calls exhaust us, as well as tips for what you can do to beat the fatigue.
