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Category: Strategy

3 Ways Associations Can Optimize Content to Avoid Churn

To avoid churn, keeping your members engaged should always be a top priority. However, according to a recent study from Chartbeat, 45% of your readers will be gone 15 seconds after landing on your website. And of that group, more than 60% of them will never return. Not only does this impact member engagement, but […]

How To Create Member Personas to Better Serve Your Organization

Does your association have member personas that are well-known throughout the organization? If not, it’s time to build some!  Having clearly defined member personas will help you better target and personalize your content so that you can best serve your audience every time. They help you internalize and understand your ideal members so you can […]

3 Ways to Support Staffers When Disasters Impact Your Organization

While organizations and individuals have taken their experiences with COVID-19 seriously, many have failed to put plans in place to support staffers in the event of the unexpected. While some organizations had a plan for small issues, like business being shut down for a couple of days, the idea of an almost two-year interuption was […]

Google Search Ads for Associations: How to Get Started

When someone searches for a keyword related to your organization, you want your website to rank at the top of the Google results page every single time. The key to doing so lies in a long-term effort: search engine optimization (SEO). The challenge of SEO, though, is that it can be a slow-moving process that […]

5 Change Management Best Practices for Maximum Success

While change is necessary, it is also a scary thing for many - especially in the workplace when teams have routines and are used to doing things a certain way. No matter the type of changes your organization or association is seeking - operational, strategic, cultural, or otherwise - all change will affect your employees, […]

Why Associations Should Pay Attention to DAOs

In traditional professional associations, rules, protocols, and procedures are determined by a central governing body: the board. But what if associations no longer relied on a central board to run their organizations, and instead, their members made the decisions? With an anticipated rise of decentralized autonomous organizations (DAOs) coming, this could be a potential reality. […]

11 Types of Personalized Videos to Humanize Your Brand

Here is how you can use personalized videos to scale your brand based on insight from a renowned web marketing expert and the latest trends in video personalization. Personalized videos continue to skyrocket and for good reason. Organizations that use video marketing grow revenue 49% faster. And by 2022, video will dominate 82% of internet […]

3 Steps to a Great Brand Strategy

Think fast: What is your brand strategy?  It is not just a mission or vision. A brand strategy is how your organization shows up in the world, and how you want existing and potential members to see and feel about you. It is a promise about who you will be to them, and a promise […]

Creating a 'Return to Work' Plan for Your Association

Despite the fact that Delta variant cases of Covid are on the rise in the United States, many associations are feeling the pressure to get their teams back into the office. It’s a delicate balancing act that requires foresight and planning to make sure that the right steps are taken to protect the safety of […]

8 Digital Ad Strategies for Recruiting New Members

Digital advertising is a highly effective tool for recruiting new members to your association. However, it can be difficult to figure out where to start and how to create a sound marketing strategy that caters to all of the different audience types your association serves.  Below, you can find eight digital campaign strategies for your […]

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