Category: Strategy

What membership organizations can learn from NBC's Peacock

Associations can take cues from for-profit businesses who are adopting membership models, including offering some of their most popular content free.

5 ways to gamify your virtual event

Want your attendees to love your next virtual event? Make it fun! Gamification is a great way to make your event engaging and memorable. 

6 qualities of good data

If your data is outdated, wrong, exclusive, or not recorded right, your organization could be following a strategic plan not fit for success. That’s why it is so important to make sure your data is up-to-date. Low-quality data may in-fact be worse than no data at all.

Why your association should prioritize business analytics

For an organization to remain competitive in the constantly changing and growing modern marketplace, staying informed on the latest industry trends and best practices is crucial. 

Membership professionals are focusing on new strategy

As Q1 begins to ramp up, membership professionals are looking for new ways to experiment and engage their audiences.

Here’s the 1 thing this strategic foresight expert wants you to know as 2021 approaches

It is through using strategic foresight, and the other insights shared by “Introduction to Strategic Foresight” creator Seth Kahan, that organizations have the ability to successfully predict and prepare for what’s coming next.

Why your organization should embrace the ‘stop-doing’ list

Not only can refreshing your content lead to better recruitment and retention, it also gives your organization the time and resources to try something new.

Dollars and Sense: What is an association member worth?

Once you have put a dollar amount on the monetary value of your members, you will be set to give them better discounts, customized service, and valuable offers to keep them engaged.

Why associations shouldn’t take their data at face value

For years, individuals and organizations alike have failed to delve deeper or proactively search beyond face-level results. In their rush to solve problems and succeed, they've overlooked key information or focused only on the positives and successes. This leads to creating a larger set of problems down the road.

3 habits of associations that are thriving in the digital age

Make sure your members know that when they come to you, they will find reliable information that has been vetted by a legitimate source. Next, consider the following ways to strengthen your organization’s overall content strategy so that you’re able to be consistent over the long term.

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