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Category: Strategy

8 Talent Recruitment Tips for Your Association

The current job market is unlike anything we’ve seen before. The COVID-19 pandemic has led many to re-prioritize their professional and personal goals and values, making it more important than ever to have a solid strategy when it comes to attracting talent for your association.  While salary is still the primary consideration for job seekers, […]

Can Associations Benefit From Outside Investment? AIP Thinks So

As associations look to expand and add value for their members, finding a way to fund those improvements can be a challenge.  We reached out to Robin Lokerman of Association Investment Partners to tell us about how the organization is looking to change that with an innovative funding model and partnership program that helps associations […]

Everything You Need to Know About Retaining Talent

As organizations begin recovering from the last two years of a pandemic, retention and employee engagement continue to be a challenge. Faced with the dangers of COVID-19, many workers have changed their outlook on work along with their priorities, forcing organizations to look at their own culture to help stop the Great Resignation.  In our […]

3 Ways Associations Can Optimize Content to Avoid Churn

To avoid churn, keeping your members engaged should always be a top priority. However, according to a recent study from Chartbeat, 45% of your readers will be gone 15 seconds after landing on your website. And of that group, more than 60% of them will never return. Not only does this impact member engagement, but […]

How To Create Member Personas to Better Serve Your Organization

Does your association have member personas that are well-known throughout the organization? If not, it’s time to build some!  Having clearly defined member personas will help you better target and personalize your content so that you can best serve your audience every time. They help you internalize and understand your ideal members so you can […]

3 Ways to Support Staffers When Disasters Impact Your Organization

While organizations and individuals have taken their experiences with COVID-19 seriously, many have failed to put plans in place to support staffers in the event of the unexpected. While some organizations had a plan for small issues, like business being shut down for a couple of days, the idea of an almost two-year interuption was […]

Google Search Ads for Associations: How to Get Started

When someone searches for a keyword related to your organization, you want your website to rank at the top of the Google results page every single time. The key to doing so lies in a long-term effort: search engine optimization (SEO). The challenge of SEO, though, is that it can be a slow-moving process that […]

5 Change Management Best Practices for Maximum Success

While change is necessary, it is also a scary thing for many - especially in the workplace when teams have routines and are used to doing things a certain way. No matter the type of changes your organization or association is seeking - operational, strategic, cultural, or otherwise - all change will affect your employees, […]

Why Associations Should Pay Attention to DAOs

In traditional professional associations, rules, protocols, and procedures are determined by a central governing body: the board. But what if associations no longer relied on a central board to run their organizations, and instead, their members made the decisions? With an anticipated rise of decentralized autonomous organizations (DAOs) coming, this could be a potential reality. […]

11 Types of Personalized Videos to Humanize Your Brand

Here is how you can use personalized videos to scale your brand based on insight from a renowned web marketing expert and the latest trends in video personalization. Personalized videos continue to skyrocket and for good reason. Organizations that use video marketing grow revenue 49% faster. And by 2022, video will dominate 82% of internet […]

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