Category: Strategy

What’s the purpose of meeting minutes?

Taking meeting minutes is important for both historical record-keeping and a reference for guests who couldn’t attend. Despite the nomenclature, meeting minutes don’t have anything to do with actual minutes — meeting minutes are just about documenting the key decisions that were made and what’s to come next as a result.  Keep reading for helpful […]

Why now is the time to change your pricing strategy (and how to do it!)

The past 15 months have put a damper on discussions surrounding pricing strategies. Many associations have chosen the path of social responsibility and dramatically reduced pricing on many of their offerings to keep providing support and services to members who are struggling. As we ease back into the world, now is the time to change […]

Creator Coins: What the Next Generation of Cryptocurrency Means For You

As the next generation of membership finds your association, so, too, does the next generation of cryptocurrency. Enter creator coins, a consumer-driven currency with the potential to boost member engagement and investment while empowering associations towards more independence from traditional financial structures. But what does all this mean for you? What are creator coins? Creator […]

How to use data visualization to find communities within your association

It’s no secret that we are a visual society. Our eyes are drawn to graphics and visualizations that help us make meaning of a variety of complex situations. We might like to think we are able to quickly grasp, process, and utilize vast sets of data, but in the end, we all really appreciate an […]

How the OKR model helps association teams stay aligned, focused, and productive

It’s a natural occurrence: in an annual meeting, the board of directors sets ambitious, big-picture goals for what their association should accomplish in the next year.  The meeting wraps, and everyone goes back to their day-to-day.  When it’s time to review those goals the next year, they haven’t been ushered forward, and the cycle repeats.  […]

How a growth mindset will unlock change at your association

Do you ever get frustrated that your association isn’t changing rapidly enough to take advantage of new ideas? Are you excited about what’s happening in the world with rapid improvements in technology, business models, and so many other innovations? But at the same time, do you feel like your organization isn’t well-suited to do any […]

Copy Google’s goal-setting framework in your organization

How do giant companies like Google, Twitter, Walmart, and Airbnb manage to keep their operations and teams aligned, engaged, and working on the priorities that matter most? It’s not a secret, and it’s not magic. They lean on a three-letter model to plan and measure goals: OKR. What is the OKR model? OKR stands for […]

What membership organizations can learn from NBC's Peacock

Associations can take cues from for-profit businesses who are adopting membership models, including offering some of their most popular content free.

5 ways to gamify your virtual event

Want your attendees to love your next virtual event? Make it fun! Gamification is a great way to make your event engaging and memorable. 

6 qualities of good data

If your data is outdated, wrong, exclusive, or not recorded right, your organization could be following a strategic plan not fit for success. That’s why it is so important to make sure your data is up-to-date. Low-quality data may in-fact be worse than no data at all.

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