The past 15 months have put a damper on discussions surrounding pricing strategies. Many associations have chosen the path of social responsibility and dramatically reduced pricing on many of their offerings to keep providing support and services to members who are struggling. As we ease back into the world, now is the time to change […]
Have you ever seen an ad that says “New Low Price”? What effect did that have on you? Did it make you want to purchase the item? Or did it make you question why the price was lowered? In this article, we're going to talk about the psychology of how you position discounts, and why […]
Have you ever visited an exhibitor booth at a virtual trade show and found it kind of lame? Was it just a link to the exhibitor’s website? Did it leave a bad impression? Learn how to enable creative sponsor experiences and ensure sponsors get the most from your event.
Advances in technology have opened new doors of opportunity to drive non-dues revenue. Let’s take some lessons from the business world and leverage them into association revenue ideas outside the traditional membership fee.
Successful fundraising campaigns not only provide organizations with the funds to support critical programs and activities; they also foster affinity towards, relationships with, and awareness of important nonprofit organizations.
