While association recruitment strategies are vital for keeping the organization growing, evolving, and adopting fresh ideas, we can’t forget about retention. Without retained members, monthly revenue will be unpredictable, and the association’s culture will be kaput. As the adage goes, “Make new friends but keep the old. One is silver and the other’s gold.” Recruiting […]
To avoid churn, keeping your members engaged should always be a top priority. However, according to a recent study from Chartbeat, 45% of your readers will be gone 15 seconds after landing on your website. And of that group, more than 60% of them will never return. Not only does this impact member engagement, but […]
Does your association have member personas that are well-known throughout the organization? If not, it’s time to build some! Having clearly defined member personas will help you better target and personalize your content so that you can best serve your audience every time. They help you internalize and understand your ideal members so you can […]
Have you ever been thrilled to become a member of a group, only to feel ghosted and lost after signing up? This doesn’t exactly create the best first impression. One major mistake that associations make is neglecting a comprehensive onboarding process for members. There are many steps your association can take to prioritize the new […]
Have you ever tried to send a marketing email to your members, only to have your message get blocked by a firewall? Email marketing specialist Amy Hage, co-founder of Strategy Maven Agency, shared helpful insights and tips on understanding spam filters and improving email deliverability. Read on for her expert take on email marketing that […]
Membership dashboards are important tools for monitoring and analyzing the overall health of your association or membership-based organization. Membership dashboards provide essential data and KPIs that can be used for decision-making purposes. Dashboards help all critical stakeholders stay aligned and informed of an association or organization’s progress on its goals. Depending on who the dashboard […]
Does your association or organization use Instagram to build your brand and engage with your audience? If you do, are Instagram Stories part of your social media strategy? If they’re not already, they should be. The fleeting nature of Instagram Stories means this content format is less refined and curated, and more unfiltered and raw, […]
Engaging with members is at the heart of association culture, and it’s essential to discover new ways to engage with members, whether they’re brand new or decades-long members. In a discussion at SURGE Forward, a panel of association experts explored the topic of membership engagement from their unique perspectives. Tiffany Kerns is the Vice President […]
Now more than ever, the future is built on relationships. If the past 15 months have taught us anything, it’s that how we do business has less to do with the bottom line and is more about the people who are on the journey with us. Subscription expert and author Robbie Kellman Baxter reminded us […]
Member engagement is the lifeblood of any association or membership-based organization. If you’re not engaging with your members, you’re not delivering real value or staying top-of-mind. This puts you at high risk for non-renewals. After all, why would they continue paying dues and renewing their membership if they’re not getting much in return? There’s nothing […]
