Does your association or organization use Instagram to build your brand and engage with your audience? If you do, are Instagram Stories part of your social media strategy? If they’re not already, they should be. The fleeting nature of Instagram Stories means this content format is less refined and curated, and more unfiltered and raw, […]
Engaging with members is at the heart of association culture, and it’s essential to discover new ways to engage with members, whether they’re brand new or decades-long members. In a discussion at SURGE Forward, a panel of association experts explored the topic of membership engagement from their unique perspectives. Tiffany Kerns is the Vice President […]
Now more than ever, the future is built on relationships. If the past 15 months have taught us anything, it’s that how we do business has less to do with the bottom line and is more about the people who are on the journey with us. Subscription expert and author Robbie Kellman Baxter reminded us […]
Member engagement is the lifeblood of any association or membership-based organization. If you’re not engaging with your members, you’re not delivering real value or staying top-of-mind. This puts you at high risk for non-renewals. After all, why would they continue paying dues and renewing their membership if they’re not getting much in return? There’s nothing […]
One of the greatest tools in any content creator’s bag of tricks is the callout. Callouts are simple questionnaires or polls, and they’re a great way to connect with your members and discover what really interests them. Typically used by journalists and reporters, callouts have high potential for any organization making efforts to engage and […]
As engagement in virtual events, products and services begins to decline as individuals everywhere grow weary of staring at their screens, it has become more important than ever to find ways to increase the value and interest in what your organization has to offer. With so much change and creation over the last year, many […]
The last year forced us all to closely consider what we deem essential. The forced minimalism of quarantine, as well as the summer of protests and turmoil, allowed for much-needed introspection on the products, brands, and organizations we care enough to seek out and the kind of businesses we want to support. Robbie Kellman Baxter, […]
Events often serve as the pinnacle of engagement for associations — it’s the time and place for members to come together, connect, and learn. But all of the conversations, knowledge, and connections formed during an event — whether it’s in-person, virtual, or hybrid — shouldn’t be limited to the few hours or days they take […]
Declining membership in professional organizations is a trend for many associations. Find out what's behind the trend, and what you can do about it.
Associations can take cues from for-profit businesses who are adopting membership models, including offering some of their most popular content free.
