In order to recreate some semblance of normalcy this holiday season, I started looking for ways to bring our office holiday party to the virtual realm. Here’s how your organization can do the same:

For every membership organization, increasing retention is a major concern. The first step in addressing this persistent challenge is rethinking the way we approach membership. Here’s why you should view membership as a forever transaction — and three tips for making it a reality.

So, when coming up with our own referral programs, design them with this in mind: If you would not want to receive the request, why would your members?

In my experience, many associations and nonprofit organizations struggle to connect with and truly understand the distinctive expectancies of their current members, let alone forecast the needs of future prospective members.

Here’s how viewing these goals through the lens of Maslow’s theory can help your organization attract and retain loyal members.

If you can identify the disconnect between your content and your audience’s needs, you can begin to close the gap and increase engagement. 

Want to make sure your members want to stick around? Here are three actionable, common-sense tactics you can use to increase members’ loyalty today. 

As businesses switch their focus from ownership to access, one-time to recurring payments, transactions to relationships and one-way communication to ongoing feedback, these four key trends should inform any effective membership strategy. 

Though the membership economy contains many nuances and complexities, all membership organizations share several core qualities — a seven-step framework of standards. 

Engaging non-members is something associations could benefit from. Though they’ve traditionally focused on attracting and retaining members, associations that ignore non-members risk falling behind.