Most associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another, and so on into retirement. They do it this way because it seems obvious, and it’s easy – but is there a chance it’s wrong? When determining whether or not your member segmentation […]
Member engagement is the lifeblood of associations everywhere, but sometimes it can be challenging to identify your members' pain points. When they aren’t engaged, they’re liable to let their memberships lapse. They’re also not likely to go out of their way to recommend association membership to friends, family, or colleagues. Fortunately, there are several tactics […]
Regardless of your association’s mission or membership count, community outreach is a must for both engaging more deeply with your existing members and attracting like-minded new members. Community outreach gives your association the opportunity to show members what you really care about by supporting causes that are aligned with your core values. By engaging in […]
For many professional associations, LinkedIn is the social media network where their members and potential members spend the most time. That’s why advertising on this powerful platform is a no-brainer for reaching professional audiences. LinkedIn’s advertising platform is able to fill gaps left open by other platforms like Facebook and Instagram. For example, while Facebook’s […]
Learning how to improve member engagement is a constant goal for association leaders. Engaged members are the most likely to renew their memberships, stay connected to the organization and spread the word about your association to others. While member benefits are what bring people to your association, it’s the ongoing engagement that keeps them happy […]
While association recruitment strategies are vital for keeping the organization growing, evolving, and adopting fresh ideas, we can’t forget about retention. Without retained members, monthly revenue will be unpredictable, and the association’s culture will be kaput. As the adage goes, “Make new friends but keep the old. One is silver and the other’s gold.” Recruiting […]
To avoid churn, keeping your members engaged should always be a top priority. However, according to a recent study from Chartbeat, 45% of your readers will be gone 15 seconds after landing on your website. And of that group, more than 60% of them will never return. Not only does this impact member engagement, but […]
Does your association have member personas that are well-known throughout the organization? If not, it’s time to build some! Having clearly defined member personas will help you better target and personalize your content so that you can best serve your audience every time. They help you internalize and understand your ideal members so you can […]
Think back to the last time you joined a new group, professional or otherwise — it was probably a little intimidating. Everyone seemingly already knows one another and what to expect, and the unknown can be a bit scary. It feels a little bit like showing up to a party where you don’t know anyone […]
Have you ever tried to send a marketing email to your members, only to have your message get blocked by a firewall? Email marketing specialist Amy Hage, co-founder of Strategy Maven Agency, shared helpful insights and tips on understanding spam filters and improving email deliverability. Read on for her expert take on email marketing that […]
