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Category: Member engagement
3 keys to improving member retention

3 keys to improving member retention

For every membership organization, increasing retention is a major concern. The first step in addressing this persistent challenge is rethinking the way we approach membership. Here’s why you should view membership as a forever transaction — and three tips for making it a reality.

4 ways to attract younger members

4 ways to attract younger members

In my experience, many associations and nonprofit organizations struggle to connect with and truly understand the distinctive expectancies of their current members, let alone forecast the needs of future prospective members.

4 trends to adopt for an effective membership strategy

4 trends to adopt for an effective membership strategy

As businesses switch their focus from ownership to access, one-time to recurring payments, transactions to relationships and one-way communication to ongoing feedback, these four key trends should inform any effective membership strategy.