Category: Marketing

How to make your association publications stand out

How can you make your association publications stand out? To start, they should establish your organization as a thought leader and authority in the industry you serve.

Creating Video Testimonials for Trade Associations: Tips and Tricks

If given the opportunity, you can talk for hours about why your trade association is critical. But why should people believe anything you say? If you're accepting a paycheck from the organization you're speaking about, your words might not be trusted. 

Video plays a key role in a trade association marketing plan

Look closely at your metrics. How well did your trade association marketing campaigns for 2020 perform? If you’re hoping to do better in 2021, we have some ideas to share with you.

How to handle the brand building process virtually 

Rebranding or going through the brand building process virtually isn’t quite conventional, but it’s certainly possible! Find out how to rebrand virtually.

How associations can combat false information online

Combating false information online is where associations can step in to truly make a difference — and it starts with becoming part of the solution and not part of the noise.

How a sales funnel approach can help associations attract members

Here are tips for using the four stages of the sales funnel (attention, interest, desire, and action) to inform your membership strategy.

How free content can build brand awareness and attract new members

Associations and membership organizations are already experts at creating high-quality, paywalled content. Now, it’s time to leverage “freemium” (a word derived from “free” and “premium”) content to pique a larger audience’s interest. 

Why your membership organization needs super users

Here are four ways your organization can tap the power of super users — and a closer look at the value they can add along the way.

How savvy content curation can position your association as a thought leader

Your association doesn’t have to invent the next Rotten Tomatoes to take advantage of the benefits of content curation. But you can lean on tips from the site to learn how content curation can enhance your association’s reputation as a thought leader.

How to gain new leads using content you already have

With inbound marketing, your content, branding, and search engine optimization work in harmony, attracting people who resonate with your association’s mission — and who might even become members. 

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