Crafting and sticking to a brand voice across platforms takes work. But with some practice, and a few helpful exercises, you and your team will be talking in unison across all platforms—and seeing the benefits of a consistent and powerful brand voice.
Keeping your value proposition at the top of your priority list will lead your organization to surviving through the economic crisis, and whatever may come next.
How can you make your association publications stand out? To start, they should establish your organization as a thought leader and authority in the industry you serve.
If given the opportunity, you can talk for hours about why your trade association is critical. But why should people believe anything you say? If you're accepting a paycheck from the organization you're speaking about, your words might not be trusted.
Look closely at your metrics. How well did your trade association marketing campaigns for 2020 perform? If you’re hoping to do better in 2021, we have some ideas to share with you.
Rebranding or going through the brand building process virtually isn’t quite conventional, but it’s certainly possible! Find out how to rebrand virtually.
In honor of our new rebrand, we’re thrilled to invite you to a virtual workshop on naming with Alexandra Watkins! Watkins is the author of the book “Hello My Name is Awesome” and a genius at developing names for organizations, products, and so much more.
Combating false information online is where associations can step in to truly make a difference — and it starts with becoming part of the solution and not part of the noise.
Here are tips for using the four stages of the sales funnel (attention, interest, desire, and action) to inform your membership strategy.
Associations and membership organizations are already experts at creating high-quality, paywalled content. Now, it’s time to leverage “freemium” (a word derived from “free” and “premium”) content to pique a larger audience’s interest.
