If given the opportunity, you can talk for hours about why your trade association is critical. But why should people believe anything you say? If you’re accepting a paycheck from the organization you’re speaking about, your words might not be trusted.
Look closely at your metrics. How well did your trade association marketing campaigns for 2020 perform? If you’re hoping to do better in 2021, we have some ideas to share with you.
Rebranding or going through the brand building process virtually isn’t quite conventional, but it’s certainly possible! Find out how to rebrand virtually.
In honor of our new rebrand, we’re thrilled to invite you to a virtual workshop on naming with Alexandra Watkins! Watkins is the author of the book “Hello My Name is Awesome” and a genius at developing names for organizations, products, and so much more.
Combating false information online is where associations can step in to truly make a difference — and it starts with becoming part of the solution and not part of the noise.
Here are tips for using the four stages of the sales funnel (attention, interest, desire, and action) to inform your membership strategy.
Associations and membership organizations are already experts at creating high-quality, paywalled content. Now, it’s time to leverage “freemium” (a word derived from “free” and “premium”) content to pique a larger audience’s interest.
Here are four ways your organization can tap the power of super users — and a closer look at the value they can add along the way.
Your association doesn’t have to invent the next Rotten Tomatoes to take advantage of the benefits of content curation. But you can lean on tips from the site to learn how content curation can enhance your association’s reputation as a thought leader.
With inbound marketing, your content, branding, and search engine optimization work in harmony, attracting people who resonate with your association’s mission — and who might even become members.