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Category: Marketing

6 creative ways brands are taking advantage of Instagram Stories

Does your association or organization use Instagram to build your brand and engage with your audience? If you do, are Instagram Stories part of your social media strategy? If they’re not already, they should be.  The fleeting nature of Instagram Stories means this content format is less refined and curated, and more unfiltered and raw, […]

7 ways to keep your brand voice consistent

Crafting and sticking to a brand voice across platforms takes work. But with some practice, and a few helpful exercises, you and your team will be talking in unison across all platforms—and seeing the benefits of a consistent and powerful brand voice.

Why organizations have to prioritize their value proposition

Keeping your value proposition at the top of your priority list will lead your organization to surviving through the economic crisis, and whatever may come next.

How to make your association publications stand out

How can you make your association publications stand out? To start, they should establish your organization as a thought leader and authority in the industry you serve.

Creating Video Testimonials for Trade Associations: Tips and Tricks

If given the opportunity, you can talk for hours about why your trade association is critical. But why should people believe anything you say? If you're accepting a paycheck from the organization you're speaking about, your words might not be trusted. 

Video plays a key role in a trade association marketing plan

Look closely at your metrics. How well did your trade association marketing campaigns for 2020 perform? If you’re hoping to do better in 2021, we have some ideas to share with you.

How to handle the brand building process virtually 

Rebranding or going through the brand building process virtually isn’t quite conventional, but it’s certainly possible! Find out how to rebrand virtually.

How associations can combat false information online

Combating false information online is where associations can step in to truly make a difference — and it starts with becoming part of the solution and not part of the noise.

How a sales funnel approach can help associations attract members

Here are tips for using the four stages of the sales funnel (attention, interest, desire, and action) to inform your membership strategy.

How free content can build brand awareness and attract new members

Associations and membership organizations are already experts at creating high-quality, paywalled content. Now, it’s time to leverage “freemium” (a word derived from “free” and “premium”) content to pique a larger audience’s interest. 

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