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Category: Invigorate Revenue

Why now is the time to change your pricing strategy (and how to do it!)

The past 15 months have put a damper on discussions surrounding pricing strategies. Many associations have chosen the path of social responsibility and dramatically reduced pricing on many of their offerings to keep providing support and services to members who are struggling. As we ease back into the world, now is the time to change […]

Should your association try usage-based pricing?

In a whirlwind of motivation, you sign up for a premier (but pricey) gym not too far from your home. The monthly membership fee includes access to all the machines you could ever need, a huge collection of free weights, group classes, an indoor pool, tennis courts, and an indoor jogging track.  It’s wonderful and […]

On becoming the Netflix of associations

What does it mean to build a purpose-driven organizational structure? I don’t mean just aligning various departmental visions, or stamping down silos that might be blotting out communication in your existing organizational hierarchy. I mean actually creating a structure that is, from every angle, purpose-driven. Answering this question has been an integral part of a […]

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