Category: Events management

After a year of virtual events, here’s what this marketing expert learned

The lingering presence of COVID-19 has made some folks hesitant to travel beyond their home office. For associations, creating a memorable virtual event is a priority. That can be accomplished by embracing change and flexible thinking, said acclaimed sales and marketing strategist David Meerman Scott.   In a recent conversation, Scott, co-author of “Standout Virtual Events: […]

Everything you should know about virtual event production

It's from hard-earned lessons that we’ve learned a thing or two about how to produce virtual events, whether it’s a webinar or a multi-day conference. Here's the ultimate guide to virtual event production to help you create flawless virtual events of your own.

What all event professionals should know about requiring vaccine proof

We’re living in a pandemic world, and with that comes new questions: How can we safely continue life as it was in the “before times?” What is a vaccine passport? Will I need one? 

How to utilize virtual events for year-round engagement

Events often serve as the pinnacle of engagement for associations — it’s the time and place for members to come together, connect, and learn. But all of the conversations, knowledge, and connections formed during an event — whether it’s in-person, virtual, or hybrid — shouldn’t be limited to the few hours or days they take […]

7 key insights about the future of association conferences

With the goal of providing perspective and guidance to association executives, we approached organizations about conducting a group survey of their members.

Tips on creating brand awareness when you can’t have a physical event

Creating brand awareness is essential for the success of most companies. You need people to know about your product and trust your brand. The more people who can recall your brand, the better.

Why you should utilize a virtual planning checklist for your next event

To make sure you cross all your t’s and dot your i’s during the process, we’ve created a helpful virtual event planning checklist to use for your next event. 

Why you should plan for hybrid events for the long-term

While gathering restrictions are still in place, organization leaders should look forward in imagining what their events should look like once the majority of the population is vaccinated. 

Virtual events are top of mind this week

With virtual events here to stay, it's no wonder that membership professionals are finding ways to make them the best.

How branding makes or breaks your event

With many organizations streamlining their content production processes to increase engagement and efficiency, it can be tough to stand out from the crowd. That’s where creative brand naming comes in.

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