Category: Events management

Up-and-Coming Event Technology for Associations

The pandemic spurred digital acceleration to new heights, with global online customer interactions surging from 36% in December 2019 to 58% just seven months later. That meant a drastic change in the way organizations everywhere conduct business. From the shift to remote work to the switch to online events, it was a turbulent time, to […]

A Guide to Choosing the Right Speakers for Your Next Event

Speakers: They’re one of the most important components of events, whether virtual or in-person. A good speaker has the power to engage and motivate your members, in addition to increasing membership renewal rates and new sign-ups. Insightful speeches can also become key talking points attendees remember long after an event has wrapped up. According to […]

Can Event NFTs Be the Next Big Thing for Your Association?

Between access to fully virtual events and a focus on personal development, event engagement boomed during the pandemic years. As event planners look for ways to continue that trend both for in-person and hybrid events, new technologies could be the tool they’ve been looking for.  Event NFTs are not only a way to add modern […]

How 3 Organizations Are Dealing With Events As Delta Cases Rise

As the spread of the new Delta variant of COVID-19 threatens to upend all of the progress made by organizations attempting to return to in-person events, many are wondering how and if they should continue to produce and plan their events. It is hard to be certain of the right decision when the pandemic has […]

The Delta Variant: How Associations Should Respond

In direct contrast to the normal life much of the world was anxiously anticipating, the Delta variant, a more infectious variant of COVID-19, is starting to turn the clock back to a time of worldwide concern, rising hospitalizations and social distancing efforts. Formally known as COVID B.1.617.2, the Delta variant has forced many of us […]

5 of the most creative virtual event ideas we saw in the last 12 months

Virtual events have been on the public radar for more than a year now — what was initially a new demand of our pandemic lifestyles is now a regular fixture in our work lives.  Instead of comparing the challenges of virtual events vs. in-person events, let’s celebrate the virtual format for what it is. Whether […]

After a year of virtual events, here’s what this marketing expert learned

The lingering presence of COVID-19 has made some folks hesitant to travel beyond their home office. For associations, creating a memorable virtual event is a priority. That can be accomplished by embracing change and flexible thinking, said acclaimed sales and marketing strategist David Meerman Scott.   In a recent conversation, Scott, co-author of “Standout Virtual Events: […]

Everything you should know about virtual event production

It's from hard-earned lessons that we’ve learned a thing or two about how to produce virtual events, whether it’s a webinar or a multi-day conference. Here's the ultimate guide to virtual event production to help you create flawless virtual events of your own.

What all event professionals should know about requiring vaccine proof

We’re living in a pandemic world, and with that comes new questions: How can we safely continue life as it was in the “before times?” What is a vaccine passport? Will I need one? 

How to utilize virtual events for year-round engagement

Events often serve as the pinnacle of engagement for associations — it’s the time and place for members to come together, connect, and learn. But all of the conversations, knowledge, and connections formed during an event — whether it’s in-person, virtual, or hybrid — shouldn’t be limited to the few hours or days they take […]

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