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Category: Events management

How 3 Organizations Are Dealing With Events As Delta Cases Rise

As the spread of the new Delta variant of COVID-19 threatens to upend all of the progress made by organizations attempting to return to in-person events, many are wondering how and if they should continue to produce and plan their events. It is hard to be certain of the right decision when the pandemic has […]

The Delta Variant: How Associations Should Respond

In direct contrast to the normal life much of the world was anxiously anticipating, the Delta variant, a more infectious variant of COVID-19, is starting to turn the clock back to a time of worldwide concern, rising hospitalizations and social distancing efforts. Formally known as COVID B.1.617.2, the Delta variant has forced many of us […]

5 of the most creative virtual event ideas we saw in the last 12 months

Virtual events have been on the public radar for more than a year now — what was initially a new demand of our pandemic lifestyles is now a regular fixture in our work lives.  Instead of comparing the challenges of virtual events vs. in-person events, let’s celebrate the virtual format for what it is. Whether […]

After a year of virtual events, here’s what this marketing expert learned

The lingering presence of COVID-19 has made some folks hesitant to travel beyond their home office. For associations, creating a memorable virtual event is a priority. That can be accomplished by embracing change and flexible thinking, said acclaimed sales and marketing strategist David Meerman Scott.   In a recent conversation, Scott, co-author of “Standout Virtual Events: […]

Everything you should know about virtual event production

It's from hard-earned lessons that we’ve learned a thing or two about how to produce virtual events, whether it’s a webinar or a multi-day conference. Here's the ultimate guide to virtual event production to help you create flawless virtual events of your own.

What all event professionals should know about requiring vaccine proof

We’re living in a pandemic world, and with that comes new questions: How can we safely continue life as it was in the “before times?” What is a vaccine passport? Will I need one? 

How to utilize virtual events for year-round engagement

Events often serve as the pinnacle of engagement for associations — it’s the time and place for members to come together, connect, and learn. But all of the conversations, knowledge, and connections formed during an event — whether it’s in-person, virtual, or hybrid — shouldn’t be limited to the few hours or days they take […]

7 key insights about the future of association conferences

With the goal of providing perspective and guidance to association executives, we approached organizations about conducting a group survey of their members.

Tips on creating brand awareness when you can’t have a physical event

Creating brand awareness is essential for the success of most companies. You need people to know about your product and trust your brand. The more people who can recall your brand, the better.

Why you should utilize a virtual planning checklist for your next event

To make sure you cross all your t’s and dot your i’s during the process, we’ve created a helpful virtual event planning checklist to use for your next event. 

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