There are many ways to conduct a content audit, and your organization may develop a unique approach. Along the way, keep these four essential steps top of mind.

It’s especially important for association professionals who want to continue to be seen as leaders in their industries. In fact, this is what powerful men and women have been doing for centuries.

The newest generation on the rise, Generation Z — made up of people born between around 1996 to 2012 — is beginning to enter the workforce and influence their industries and environments.

Miscommunication thrives when organizations lack clarity, honesty and vulnerability. It can create needless tension between managers and employees. At its worst, miscommunication can alienate an association’s members and the public. 

So before hitting “send” on that potentially misinterpreted next email, Rusbasan recommends a few thoughtful steps that may save you some time and a boatload of Advil.

“I keep my mouth shut as often as I possibly can, I keep my mind open,” she said, “and I’m always prepared to be amazed, and I’m never disappointed.”

Situations like the hypothetical here are why it is so important to talk with your coworkers and friends about how much you get paid. 

With the data surrounding COVID-19, we know association pros are at risk. Creating a space for clear communication and direction can not only lead your organization through this pandemic but could also strengthen your team for the future.