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Zoom Updates and How Associations Can Leverage Them

As one of the main resources for associations and non-profit organizations working virtually, Zoom has ingrained itself into the day-to-day operations of almost every business or individual around the world. Their mission is to make video communications frictionless and secure, and they strive to accomplish this by continually updating and innovating their products and services. […]

How To Improve Member Engagement

Learning how to improve member engagement is a constant goal for association leaders. Engaged members are the most likely to renew their memberships, stay connected to the organization and spread the word about your association to others. While member benefits are what bring people to your association, it’s the ongoing engagement that keeps them happy […]

Is Outdated Thinking Affecting Your Association?

Digital transformation continues to be at the forefront for many organization staffers. However, they may not realize that one of the biggest obstacles in their way is their own culture and thinking. Not only does this slow down change and innovation, but in many instances, it also affects membership as well. So, how can organizations […]

What Does It Mean To Be an Ally in the Workplace?

An important takeaway from the Women in the Workplace study from McKinsey & Company was that women, especially women of color, are continuing to have challenging experiences at work. Whether it’s caused by excess workload or a lack of representation in leadership, this environment is leading to an increase in burnout, and in many cases, […]

8 Ways to Drive Innovation In Every Association

The structures and processes that have been put in place to help organizations run smoothly and execute repeatable operations are often challenged by new ideas and systems, which is why innovation naturally runs into conflict in existing organizations. But it is within an established organization that innovative ideas have the best chance to thrive. Startups […]

Vaccine Mandates: What They Mean For Your Association

In the fall of 2021, the Occupational Safety and Health Administration (OSHA) is expected to formalize the following rule: “… all employers with 100 or more employees [must] ensure their workforce is fully vaccinated or require any workers who remain unvaccinated to produce a negative test result on at least a weekly basis before coming […]

4 Crucial Facts About Women in the Workplace Today

Since 2015, the Women in the Workplace study from LeanIn.Org and McKinsey & Company has been the largest study on the state of women in corporate America. Over the years, this data has been invaluable for understanding the roadblocks women face in the workforce and finding opportunities to empower them. For the 2021 study, much […]

7 Work-Life Balance Strategies for Association Professionals

You work hard to deliver for your members. But the pandemic has disrupted your professional life and increased demands on your home life. Even with all the talk about things opening up (or not), your workload has increased and you’re spending more time than ever in meetings. You know there must be a better way […]

7 Association Executives Join digitalNow’s Advisory Group

FOR IMMEDIATE RELEASE — The digitalNow Advisory Group, which is comprised of some of the most accomplished and respected names in association and executive leadership, will welcome seven new leaders into its ranks in 2021. The announcement comes just two months ahead of digitalNow’s 21st conference, which will be hosted in Nashville, Tenn., from Dec. […]

5 Ways To Increase Association Membership Renewals

While association recruitment strategies are vital for keeping the organization growing, evolving, and adopting fresh ideas, we can’t forget about retention. Without retained members, monthly revenue will be unpredictable, and the association’s culture will be kaput. As the adage goes, “Make new friends but keep the old. One is silver and the other’s gold.”  Recruiting […]

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