3 Steps to a Great Brand Strategy

Think fast: What is your brand strategy?  It is not just a mission or vision. A brand strategy is how your organization shows up in the world, and how you want existing and potential members to see and feel about you. It is a promise about who you will be to them, and a promise […]

How To Work with Email Spam Filters and Firewalls to Improve Deliverability

Have you ever tried to send a marketing email to your members, only to have your message get blocked by a firewall?  Email marketing specialist Amy Hage, co-founder of Strategy Maven Agency, shared helpful insights and tips on understanding spam filters and improving email deliverability. Read on for her expert take on email marketing that […]

When’s the Last Time your Association Evaluated its Membership Dashboard?

Membership dashboards are important tools for monitoring and analyzing the overall health of your association or membership-based organization. Membership dashboards provide essential data and KPIs that can be used for decision-making purposes.  Dashboards help all critical stakeholders stay aligned and informed of an association or organization’s progress on its goals. Depending on who the dashboard […]

Why a Toxic Work Environment is So Bad for Your Organization

The University of South Australia recently published a study on the association between major depression and engagement in workplaces that lack psychological safety and other mental health supports. What they found was that an increased focus on psychological safety measures not only helps to prevent depression, it helps productivity and engagement, too.  “If you work […]

6 Key Work-From-Home Statistics — And What You Should Do About Them

Over the last year and a half, remote working has been the buzzword for organizations and government agencies worldwide. What was initially an unwanted change for many has become something requested and even negotiated for. As more and more professionals attempt to make their work-from-home status permanent, we need to take a look at the […]

11 Artificial Intelligence Resources for Your Association

It might seem easy to overestimate the seriousness and rarity of artificial intelligence, but when looking around, it becomes obvious that artificial intelligence is everywhere. From GPS navigation, facial recognition, spam filters and spell check to streaming services and “smart” home devices, you can find artificial intelligence in almost every aspect of day-to-day life.  As […]

How to Welcome New Members to Your Association

Think back to the last time you joined a new group, professional or otherwise. Whether it was an intramural sports team, professional association, or hobby club, it was probably a little intimidating. Everyone seemingly already knows one another and what to expect, and the unknown can be a bit scary — especially attending your first […]

Creating a 'Return to Work' Plan for Your Association

Despite the fact that Delta variant cases of Covid are on the rise in the United States, many associations are feeling the pressure to get their teams back into the office. It’s a delicate balancing act that requires foresight and planning to make sure that the right steps are taken to protect the safety of […]

8 Digital Ad Strategies for Recruiting New Members

Digital advertising is a highly effective tool for recruiting new members to your association. However, it can be difficult to figure out where to start and how to create a sound marketing strategy that caters to all of the different audience types your association serves.  Below, you can find eight digital campaign strategies for your […]

What's the Difference Between a Membership and Subscription?

Take a look at your credit card statement, and you’re certain to see a slew of predictable, recurring monthly charges. Netflix.  Gym membership. Pet food delivery.  Wine club.  Industry association dues. iCloud storage. Magazines. The list goes on.  With the popularity of streaming services, newspapers, grocery deliveries, SaaS tools, and more, subscriptions and online memberships […]

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