Empowering diversity is more than just checking boxes

Your association or organization might have all the right policies in place. You comply with equal employment opportunity measures, you have multiple demographics represented in your staff, and you have discrimination policies that promote a fair work environment.  Theoretically, you’re checking all the right boxes to make your association membership and staff a diverse and […]

How to Grow Your Newsletter Under Apple Email Privacy Change

Imagine this: Not being able to see who, when, or how many times someone opens your email newsletters. Well, buckle up, because visibility into email open rates is mostly going away starting this fall 2021. At its annual developer conference in early June, Apple broke the newscycle when it revealed privacy features intended to give […]

How the OKR model helps association teams stay aligned, focused, and productive

It’s a natural occurrence: in an annual meeting, the board of directors sets ambitious, big-picture goals for what their association should accomplish in the next year.  The meeting wraps, and everyone goes back to their day-to-day.  When it’s time to review those goals the next year, they haven’t been ushered forward, and the cycle repeats.  […]

How the pandemic forced a reimagination of membership engagement

Engaging with members is at the heart of association culture, and it’s essential to discover new ways to engage with members, whether they’re brand new or decades-long members. In a discussion at SURGE Forward, a panel of association experts explored the topic of membership engagement from their unique perspectives. Tiffany Kerns is the Vice President […]

7 steps to actually accomplish a digital transformation

Organizations of ALL types – for-profit and tax-exempt – have been talking about digital transformation for many years, and yet association efforts, both to digitize and to go digital, continue to lag. In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward, we posit that it’s all about culture.  A decade of research […]

How video can be a gamechanger for associations

Is your association using video in your communications with members and prospective members? SURGE keynote speaker Marcus Sheridan said this often-missed opportunity is an effective way to build trust, strengthen relationships and differentiate your association from the rest.  Why should associations produce video content?  Sheridan, an entrepreneur, sales and marketing expert, and author, said a […]

How to combat new trends in the membership economy

Now more than ever, the future is built on relationships. If the past 15 months have taught us anything, it’s that how we do business has less to do with the bottom line and is more about the people who are on the journey with us.  Subscription expert and author Robbie Kellman Baxter reminded us […]

How to restore — and maintain — work-life balance in a post-pandemic world

When the pandemic hit and lockdowns sent the majority of us to our home offices (or kitchen tables), how did that disrupt the lines between work and home life? Did you find it more difficult to log out at the end of the day? Did you continue checking your emails after-hours because it was ever-present […]

How a growth mindset will unlock change at your association

Do you ever get frustrated that your association isn’t changing rapidly enough to take advantage of new ideas? Are you excited about what’s happening in the world with rapid improvements in technology, business models, and so many other innovations? But at the same time, do you feel like your organization isn’t well-suited to do any […]

Why it's time to update your association's governance

The shift to an online work environment over the past year has provided an opportunity to not only improve associations’ governance, but to better prepare for the future. Michele Lui Lord, executive director of the Financial Management Association International; Sudip Parikh, CEO of the American Association for the Advancement of Science; and Richard Yep, CEO […]

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