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Everything You Need to Know About Retaining Talent

As organizations begin recovering from the last two years of a pandemic, retention and employee engagement continue to be a challenge. Faced with the dangers of COVID-19, many workers have changed their outlook on work along with their priorities, forcing organizations to look at their own culture to help stop the Great Resignation.  In our […]

How to Create LinkedIn Ads for Associations: Your Guide to Getting Started

For many professional associations, LinkedIn is the social media network where their members and potential members spend the most time. That’s why advertising on this powerful platform is a no-brainer for reaching professional audiences. LinkedIn’s advertising platform is able to fill gaps left open by other platforms like Facebook and Instagram. For example, while Facebook’s […]

How to Buy Your First NFT

As the world of cryptocurrency continues to evolve, NFTs have taken the stage as a popular way to spend currency. However, knowing how to buy an NFT is likely the first challenge many will face. While many cryptocurrencies are available on the market today, most NFTs are purchased using Ethereum. This reputable blockchain helps add […]

Sidecar Made an NFT - Here’s Why!

The Sidecar team decided that one of the best ways to help our community dive into blockchain, cryptocurrency, and NFTs, was to start using these technologies, showcasing their potential, learning through our experiences, and then documenting what we’ve learned. Ahead of digitalNow 2021, hosted in Nashville Dec 8-11, we decided to launch a non-fungible token […]

Does Your Association Need a Chief Digital Officer?

Since the popularity of digital transformation, innovation and culture shift has increased since the COVID-19 pandemic started, many organizations and associations have been looking for a more permanent way to prioritize these trends. Hiring a Chief Digital Officer seems to be the popular choice. In fact, “The 2021 Gartner Board of Directors survey found that […]

Everything You Need to Know About Mentorship

A mentor is someone who imparts knowledge, guides mentees professionally and advocates for opportunities. However, a lot more goes into it than just that. Knowing who your mentees are and what they need, establishing a program and ensuring wisdom exchange is done properly can all contribute to the success or failure of a mentorship program.  […]

5 Ways Associations Can Improve Workplace Culture in a Post-Pandemic World

You’re more than 18 months into a pandemic you thought would be resolved in two weeks. To say the pandemic has disrupted your work and turned your personal life upside down is an understatement. If you wish things could magically go back to “normal,” you’re in good company. But the truth is “normal” wasn't working […]

Achieving Success With Apprenticeship in the Modern Workplace

With the Great Resignation underway and ever-changing economic and social conditions, employees are actively looking for more out of their professional lives. Today’s workers want more than just a job to pay the bills — they want a fulfilling career and to work where they feel valued, are invested in and have the means to […]

5 Key Strategies for Bringing Innovation to Life in Your Organization

As organizations plan for the next year, understanding the importance of strategy can go a long way. Not only does it help associations see their weak points, but it works to reframe their thinking, rebuild their structure and restart innovation.  In a recent interview with McKinsey & Company, digitalNow Day 2 Keynote Speaker Safi Bahcall […]

Essential Interview Questions for Board of Directors

The board of directors plays a significant role in the operation and direction of organizations. They are responsible for guiding the association financially and culturally and are often tasked with selecting the CEO. Because this role impacts the present and future of an organization, choosing the right board members is essential – and finding the […]

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