How to restore — and maintain — work-life balance in a post-pandemic world

When the pandemic hit and lockdowns sent the majority of us to our home offices (or kitchen tables), how did that disrupt the lines between work and home life? Did you find it more difficult to log out at the end of the day? Did you continue checking your emails after-hours because it was ever-present […]

How a growth mindset will unlock change at your association

Do you ever get frustrated that your association isn’t changing rapidly enough to take advantage of new ideas? Are you excited about what’s happening in the world with rapid improvements in technology, business models, and so many other innovations? But at the same time, do you feel like your organization isn’t well-suited to do any […]

Why it's time to update your association's governance

The shift to an online work environment over the past year has provided an opportunity to not only improve associations’ governance, but to better prepare for the future. Michele Lui Lord, executive director of the Financial Management Association International; Sudip Parikh, CEO of the American Association for the Advancement of Science; and Richard Yep, CEO […]

Should your association try usage-based pricing?

In a whirlwind of motivation, you sign up for a premier (but pricey) gym not too far from your home. The monthly membership fee includes access to all the machines you could ever need, a huge collection of free weights, group classes, an indoor pool, tennis courts, and an indoor jogging track.  It’s wonderful and […]

4 things association pros learned in the past year

As many of you may already know, the COVID-19 pandemic has changed everything. The way we speak, think, conduct business, interact with others … everything. But through these changes, organizations and individuals worldwide have gained invaluable insight into what it really means to be purpose-driven organizations. By learning the hard way, these organizations have had […]

These leadership skills took a front seat during the pandemic

Association leaders learned plenty of lessons in 2020. Among them: you need a different set of leadership skills to successfully lead your team through a global pandemic, social unrest and an overwhelming amount of uncertainty. According to a CEMS study, leadership qualities that made people more human, like resilience and empathy, became much more valuable […]

3 ways engaging members changed forever

Member engagement is the lifeblood of any association or membership-based organization. If you’re not engaging with your members, you’re not delivering real value or staying top-of-mind. This puts you at high risk for non-renewals. After all, why would they continue paying dues and renewing their membership if they’re not getting much in return? There’s nothing […]

Want to increase member engagement? This social media trick will help

One of the greatest tools in any content creator’s bag of tricks is the callout. Callouts are simple questionnaires or polls, and they’re a great way to connect with your members and discover what really interests them. Typically used by journalists and reporters, callouts have high potential for any organization making efforts to engage and […]

Why gamification is more important than ever

As engagement in virtual events, products and services begins to decline as individuals everywhere grow weary of staring at their screens, it has become more important than ever to find ways to increase the value and interest in what your organization has to offer. With so much change and creation over the last year, many […]

How 1 nonprofit raised over $4.5 million with an NFT

Shortly before the pandemic, Noora Health co-founder and CEO Edith Elliott returned from India to her native U.S. to have a baby; she’s been unable to return since.  Of the community she serves, Elliott says COVID-19 has devastated India. To continue to help that community through the ongoing crisis, it was going to take Elliott’s […]

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