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Author: Ashley Neal

Are you doing your best to onboard employees virtually?

When the world quarantined in 2020, working remotely was a necessity. Now that the world is finding its new normal, remote work is thriving. The benefits of remote work have opened up opportunities for many employees and their employers, including for associations. But the question remains: How do you connect and train with new employees […]

What’s the purpose of meeting minutes?

Taking meeting minutes is important for both historical record-keeping and a reference for guests who couldn’t attend. Despite the nomenclature, meeting minutes don’t have anything to do with actual minutes — meeting minutes are just about documenting the key decisions that were made and what’s to come next as a result.  Keep reading for helpful […]

4 things association pros learned in the past year

As many of you may already know, the COVID-19 pandemic has changed everything. The way we speak, think, conduct business, interact with others … everything. But through these changes, organizations and individuals worldwide have gained invaluable insight into what it really means to be purpose-driven organizations. By learning the hard way, these organizations have had […]

Want to increase member engagement? This social media trick will help

One of the greatest tools in any content creator’s bag of tricks is the callout. Callouts are simple questionnaires or polls, and they’re a great way to connect with your members and discover what really interests them. Typically used by journalists and reporters, callouts have high potential for any organization making efforts to engage and […]

Why gamification is more important than ever

As engagement in virtual events, products and services begins to decline as individuals everywhere grow weary of staring at their screens, it has become more important than ever to find ways to increase the value and interest in what your organization has to offer. With so much change and creation over the last year, many […]

5 books association professionals are reading right now

If you’re anything like me, you have a stack of books at least a foot tall, sitting on a bookshelf or desk somewhere in your office. But for some reason, seeing all those unread books doesn’t stop me from ordering more. I tell myself that I will read them eventually and that I shouldn’t pass […]

How associations can prepare for the social issues of the future

One of the hardest parts of the past year has been the impact on social issues world-wide. As organizations who already focus on culture and responsibility, associations are uniquely positioned to take the reins and guide their industries through these issues and help deal with the lasting impacts. This chapter of “Who Stole My Playbook: […]

Why a private Slack channel for Black staffers works for this organization

As the world reckons with the results of the Derek Chauvin trial in Minnesota, many organizational leaders continue to look for ways to support their employees and members through stressful times. One organizational leader who has excelled at this very thing is Shameka Jennings, the director of meeting and partners at the National Coalition of STD Directors. 

How to utilize virtual events for year-round engagement

Events often serve as the pinnacle of engagement for associations — it’s the time and place for members to come together, connect, and learn. But all of the conversations, knowledge, and connections formed during an event — whether it’s in-person, virtual, or hybrid — shouldn’t be limited to the few hours or days they take […]

Why associations can no longer stay neutral: The increased importance of ethics, trust and transparency

In the second chapter, speakers focused on governance issues and discussed how and why boards have had to stand up and speak out on current issues.

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