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SURGE Growth: 2019

Sessions in this virtual conference

November 6

November 7

November 8

Day 1:  November 6

12:00 pm – 01:00 pm (ET)

1 CAE Credit

How to Make Space for Great Ideas

It’s not good enough to have great ideas; your organization needs the space and tools to give them a chance to succeed, too. In a conversation with Wall Street Journal bestselling author Safi Bahcall, we learn about the three things our organizations need to nurture ideas that can change the world.

Speakers:

Safi Bahcall

01:00 pm – 02:00 pm (ET)

1 CAE Credit

Thinking big with small teams

Admit it: many people believe small staff associations have a disadvantage due to their size. If leveraged properly, which unique advantages move organizations forward with the same velocity as a larger staff association? With fierce focus, an innovative spirit, the ability to prioritize, and a willingness to go lean, there is much that a small group of people can accomplish. Get perspectives from four association leaders and see how they do backflips in productivity and team building to achieve far more than anyone would think possible with a small team.

Speakers:

Angela McMillan, Michael Tatonetti, Jessica Johnson, Meena Dayak

02:00 pm – 03:00 pm (ET)

1 CAE Credit

What’s the Problem With Problem Solving?

Albert Einstein has been credited with saying, “If I had 20 days to solve a problem, I would spend 19 days defining it.” Much has changed in the last 50+ years and now when time is money, few professionals have the luxury of taking 20 days to problem solve? This fast-paced conversation among the very busy shows that overly long decision times are a thing of the past. Hear from personal experiences and practical case studies how to both quickly diagnose your daily business problems and rank order solutions based on past problems you’ve tackled, trusted team input and your own gut instincts to forge a workable solution to any issue.

Speakers:

Emery Wolfe, Giuseppe Marletta, Maddy Marletta, Maddy Marchildon, Rick Whelan

03:00 pm – 04:00 pm (ET)

1 CAE Credit

Transforming member growth with automation

The accelerating pace of technology innovation poses a significant risk to associations. In the 2019 Digital Evolution study, associations reported workflow automation and artificial intelligence as one of the top areas they plan on investing in. Only 43% organization professionals reported that they feel technologically prepared for the future. Automation can be a first step towards digital transformation and empowering staff to spend more time on members instead of manual processes. Automating your repetitive tasks can take your team from mundane to magnificent. In this session, our panel experts will discuss examples how to automate processes and the next steps to take to add value and exceed member expectations.

Speakers:

Dawn VanDamme, Kate Dodd, Signmund VanDamme, Tirrah Switzer, Tristan Jordan

11:00 am – 11:25 am

25-minute break

Day 2:  November 7

12:00 pm – 01:00 pm (ET)

1 CAE Credit

Transforming Your Organizational Culture

The key to supercharging your organization’s growth is in your organization’s culture. We sit down with business consultant, author and workshop facilitator John Spence to examine the right — and wrong — way to consider culture because if you’re not being intentional about it, it’s probably not working to your advantage. You’ll walk away with the tools to create and protect a more fun, engaging and rewarding workplace.

Speakers:

John Spence

01:00 pm – 02:00 pm (ET)

1 CAE Credit

Practical Techniques for Enhancing Business Intelligence Using Data

Research has demonstrated that the average human attention span now lags behind goldfish in our ability to focus on a task or object. In today’s digital age where data is saturated and attention spans are shortening, how can you strike a delicate balance between providing the right amount of data to drive organizational decision making? In this session, a diverse panel with varied backgrounds representing small, medium, and large organizations share their thoughts on data collection, utilization, and communication to support organizational knowledge. Panelists will share their experiences and provide practical techniques aimed at enhancing business intelligence as a platform for making data-driven business decisions.

Speakers:

Dean Comber, Kanaka Sathasivan, Keith Darby, Mark Nelson

02:00 pm – 03:00 pm (ET)

1 CAE Credit

Beyond Data: It's time to listen to your members

Have you had that "unsatisfied" survey experience? While surveys serve their purposes - they gather information quickly, are scalable, and inexpensive - they also have limitations when it comes to understanding what motivates members and keeps them with your organization. It’s time to break the same-old-results cycle! In this session, we will discuss how empathy, conversation, and meeting members where they are can bring change and results to your organization. Throughout this session, speakers will discuss real-life examples and lessons learned. We will address the ups and downs of working to better understand members, share the tools and strategies learned in the process, and show how breaking assumptions about member needs can bring lasting improvements to our organizations.

Speakers:

Emily Taylor, John Losh, Keith Chamberlain, Victoria Forlini

03:00 pm – 04:00 pm (CT)

1 CAE Credit

Designing the Future of Your Association

The world in which associations operate is changing fast, which means leaders must understand the external forces that are vital to their organization’s growth and success. Please join our esteemed panel of association executives for an in-depth conversation about how they use practices like environmental scanning and design thinking to chart the course for the organization’s future. They’ll also discuss what it takes to build an executive team that best fits an association’s culture, plus other critical topic areas.

Speakers:

Alex DeBarr, Garth Jordan, Mike Moss, Rhea Steele

11:00 am – 11:25 am

25-minute break

Day 3:  November 8

12:00 pm – 01:00 pm (ET)

1 CAE Credit

Creating your Organization Vision — and How It’ll Help You Scale Up

There’s no way to grow an organization without first laying the groundwork of its vision. Using the lessons first sketched out in “Scaling Up,” Verne Harnsh walks us through the 10 Rockefeller Habits and how an organization can begin to grow intentionally. You’ll walk away knowing how to start your own journey to scaling up.

Speakers:

Verne Harnish

01:00 pm – 02:00 pm (ET)

1 CAE Credit

Leveraging Unmet Member Needs to Define Your Value Proposition

We could all use a little more revenue in our budget. Most of us know revenue starts with understanding the needs of members, but what does it mean to think deeply about member needs? And how do we balance the needs of other stakeholders, like sponsors and non-members, who may be able to underwrite member needs? Hear from a panel of educators and executives as they share practical lessons learned through revenue wins, and open up about strategies that missed the mark.

Speakers:

Kathija "Kat" Mohammed, Marissa Bankert, Nick Marzano, Stephen Fox

02:00 pm – 03:00 pm (ET)

1 CAE Credit

The New Power Model: Crowdsourcing Product Development with Members

Developing new products, services and programs for members can seem like an insurmountable challenge. This session will review the new power model as a method to utilize crowdsourcing in support of product development. Learn how to re-configure and systematize your approach new product development along with your member community and your organization to create buy-in and broad-based participation. We’ll offer takeaways that will help you to operationalize open dialogue, process, reasonable and tangible expectations, and the need for collaboration.

Speakers:

Amy Thomasson, Katherine Preede, Tori Liu, Veronica Diaz

03:00 pm – 04:00 pm (ET)

1 CAE Credit

Getting Smart About Artificial Intelligence

Often when people hear "artificial intelligence," they think of sci-fi movies and robots taking over our jobs. AssociationSuccess.org and rasa.io founder Amith Nagarajan will help us separate fact from fiction as we learn about the smartest ways to use AI. From tools to help boost productivity to creating new touch-points for your association to reach your members, we'll hear about how incorporating AI can create growth opportunities in your organization.

Speakers:

Amith Nagarajan

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