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SURGE Co-Creation: 2019

Sessions in this virtual conference

May 1

May 2

May 3

Day 1:  May 1

12:00 pm – 01:00 pm (ET)

1 CAE Credit

POWER OF A IS THE POWER TO PROBLEM SOLVE

Members value associations because associations help solve their challenges. The lifeblood of your value equation is the type and quality of the solutions and experiences you offer to members and their member organizations. In this conversation we cover how to accurately and clearly define your members' challenges, methods for helping members solve them and transformative techniques to help cement member engagement. This session is for association leaders who have been thinking hard about association value, relevancy and innovation.

Speakers:

Amanda Kaiser, Garth Jordan, Marjorie Anderson, Randi Sumner

01:00 pm – 02:00 pm (ET)

1 CAE Credit

TROUBLEMAKERS! INFLUENCING A CULTURE THAT DRIVES SUCCESS

Yes, YOU can be a positive culture influencer. Culture is really not that hard to define. It’s the human actions — and all the other “stuff” — that reinforces what’s truly valued in an organization. Can you help build a culture that drives success? Can you step out, ask the tough questions and be the dissenter and collaborator all at once? Wherever you are in an organization, you can introduce the culture you want to see. Just be prepared to test, experiment, show quick results, define processes, rally your allies, shore up your systems and build feedback mechanisms. And be just a little defiant, within the boundaries of your influence. We discuss how you can care for your culture and have your culture care for you.

Speakers:

Aldo Maragoni, Allen Lloyd, Jamie Notter, Meena Dayak

02:00 pm – 03:00 pm (ET)

1 CAE Credit

NAVIGATING THE 'MESSY MIDDLE OF YOUR ASSOCIATION MANAGEMENT CAREER

Are you in a mid-career phase of your life? Too “seasoned” for the young professionals resources but not quite senior enough for the CEO track? How do you continue to grow and evolve professionally? What if there are not just one, but many things you want to learn? How do you find the right mentor? How do you keep from getting stuck in a box, or worse, a rut? Our organizations are not designed for the messiness of individuals wanting to carve their own pathways. What can we do to change that, from an individual perspective?

Speakers:

Maddie Grant, Jennifer Wickline, Tracy Vanneman, Amy Thomasson

03:00 pm – 04:00 pm (ET)

1 CAE Credit

KICKIN’ @$$ AND TAKING NON-DUES REVENUE

You know the value of non-dues revenue to support your member initiatives, strategic goals and capabilities. You’re probably doing okay with some existing added revenue streams, too – but is it enough? Our panel of financial and revenue experts review ways for associations of all sizes, missions and levels of financial savvy to tap into new sources of non-dues revenue. We cover how to evaluate potential non-dues revenue ventures before you commit staff and organizational investment in them. And we discuss how to ensure the success of a new revenue generating venture through marketing, member buy-in and unbiased, data-based evaluation.

Speakers:

Arianna Rehak, Laura Taylor, Kelly Turner, Tamela Blalock

11:00 am – 11:25 am

25-minute break

Day 2:  May 2

12:00 pm – 01:00 pm (ET)

1 CAE Credit

TECH IS POWERED BY THE PEOPLE

"The Matrix." "2001: A Space Odyssey." "Weird Science." What do these brilliant works of art have in common? They are all about the intersection of people and technology. Here, we talk about this relationship. We demonstrate that technology is a means to an end, and not the solution itself. We discuss how to create value that starts with people first. We challenge each other to harness technology by fostering a culture of innovation and analysis, where leadership and staff are equipped and empowered to question, continuously improve and experiment. And finally, we explore how the tech can help us serve our members, support our organizations and create better experiences for both members and staff.

Speakers:

Dave Will, Heidi Weber, MBA, CAE, Melinda Starkweather, CMP, Tori Liu, CAE, MBA

01:00 pm – 02:00 pm (ET)

1 CAE Credit

LOCAL PERSPECTIVES ON THE ASSOCIATION INDUSTRY PATH

Globalization should not come from a place of expansion, but rather from collaboration. There are organizations all around the world that are tackling similar challenges and have identified similar opportunities. Wherever there are opportunities for collaboration, how can our unique insights bring clarity to complex global challenges? In this session, you hear from leaders who are spearheading the association movements in their respective countries. They offer their perspective on global partnerships, and how we might consider “associating.”

Speakers:

Ioannis Pallas, Jeffers Miruka, Lowell Aplebaum, CAE, Octavio "Bobby" Peralta, Toni Brearley

02:00 pm – 03:00 pm (ET)

1 CAE Credit

BLOCKCHAIN FOR ASSOCIATIONS: SEPARATING HYPE FROM REALITY

The buzz is unmistakable. The next technological wave is beginning to crest and blockchain is leading the way. Advocates claim it will revolutionize trust on the internet and, counterintuitively, lead to more privacy for individuals. Detractors have concerns about misuse, security and what the overall socioeconomic impact may be of blockchain being deployed at scale. We talk about what blockchain is and how the technology works, discuss how it’s going to affect the association industry, and provide a roadmap for associations to use as they begin to help their members prepare for the impacts of this disruptive technology on their industries and professions.

Speakers:

Elizabeth Engel, MA, CAE, Feng Hou, Shelly Alcorn, CAE, Tim Haynes

03:00 pm – 04:00 pm (CT)

1 CAE Credit

DRIVE MEMBER LOYALTY WITH PERSONALIZED EXPERIENCES & PREDICTIVE ANALYTICS

Member satisfaction increases by 23% when members view your association as an early technology adopter. And personalization is essential to delivering better experiences, however, only 33% of members believe they receive personalized content. There is a growing expectation from members that organizations use their information to provide more personalized interactions. As technologies improve, there are more opportunities to deliver personalized, relevant experiences. In this session, we discuss real-world association examples of using technology and predictive analytics to take members' experiences to new levels.

Speakers:

Dan Gaertner, Erin Shy, Peggy Smith, Sigmund VanDamme, Tristan Jordan

11:00 am – 11:25 am

25-minute break

Day 3:  May 3

12:00 pm – 01:00 pm (ET)

1 CAE Credit

PUTTING MEMBERS IN THE DRIVER’S SEAT

From Amazon to Netflix, Dollar Shave Club to Blue Apron, subscription models make it exceptionally easy for consumers to access nearly anything they may need or want – and have it delivered right to their front door (or digital device). These companies offer a positive and valuable experience that is incredibly convenient, highly personalized – and profitable. They are data-driven, listen to their members and provide recommendations based on behavior patterns. We explore subscription models and the implications for the association membership space.

Speakers:

Amy Hager, CAE, IOM, Chris Beaman, Marice Fernando, Megan Denhardt, CAE

01:00 pm – 02:00 pm (ET)

1 CAE Credit

MIND THE GAP: ADVANCING THE WORKFORCE THROUGH ASSOCIATION EDUCATION

Do you know what education your association needs to offer to help emerging, mid-career and senior professionals both get and keep jobs in your industry? What evidence do you have to signal that your current learning programs are meeting this need? How can you better leverage your learning programs to support member career development? This session explores the importance of gathering 360-degree feedback about your association’s education portfolio, elements of a successful gap analysis, how to proactively fill those gaps to advance both the workforce and the profession, how to evolve and adapt to the learner needs, and how to mindfully connect learning offerings to best support each learner’s journey. Four speakers – a professional development consultant, a credentialing guru, a community-building specialist and a professional learning leader – provide their varied perspectives, first-hand experiences and sage advice.

Speakers:

Aaron Wolowiec, MSA, CAE, CMP, CTA, Colleen Loeffler, CAE, MNA, Keith Segundo, Veronica Diaz

02:00 pm – 03:00 pm (ET)

1 CAE Credit

THE FUTURE IS NOW — GET READY TO WORK IT

Ping Pong tables and free food are nice, but don’t count on those perks to attract the highly skilled teams associations need for future success. Technology puts the workplace on overdrive, reshaping what it means to be an employer and to be employed. Rob Miller, Stuart Meyer, Kevin Ordonez and Sharon Rice have over 20 years of experience advising associations on how to maximize technology for improved strategy and operation. They discuss what you and your association need to know about the freelance economy, opportunities for associations to develop specific value propositions for freelance professionals in their fields,  and why associations need to become more comfortable about hiring freelance workers to meet their staffing needs.

Speakers:

Kevin Ordonez, Rob Miller, MPA, CAE, Sharon Rice, Stuart Meyer

03:00 pm – 04:00 pm (ET)

1 CAE Credit

TOP INSIGHTS FROM THE ASAE TECHNOLOGY COUNCIL

The amount of technology change we see in our everyday lives is astounding. How do these changes affect your organization’s technology strategy? Which technologies should be on your radar? What should you be experimenting with? How do you help you members navigate the technology landscape? Join a few current and past members of ASAE’s Technology Council as they explore these questions and talk about their technology strategies for now and into the future.

Speakers:

Anita Joshi, Katherine Matthews, CAE, Reggie Henry, CAE, Ron Moen, CAE

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