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SURGE: 2017

Sessions in this virtual conference

November 7

November 8

November 9

Day 1:  November 7

12:00 pm – 01:00 pm (ET)

1 CAE Credit

Facing — And Embracing — The Future of Learning

Led by Amanda Beckner, Josh Goldman, Jeff Cobb and Celisa Steele, this session covers how offering learning opportunities and leveraging technologies for your membership leads associations to be on the cutting edge of e-learning.

Speakers:

Amanda Beckner, Josh Goldman, Jeff Cobb, Celisa Steele

01:00 pm – 02:00 pm (ET)

1 CAE Credit

How to Effect Change No Matter Your Job Title

An innovation study recently came out concluding the difficulty of effecting meaningful organizational change lies in any position but a senior level one. But is that true? Can people on different rungs of the ladder still influence or steer the direction of an organization? And how can this be done in a cooperative, rather than a combative, way? This session led by Amalea Hijar, Lauren Lemunyan, and Brian Calvary challenges that notion and looks at how to effect meaningful organizational change at any level.

Speakers:

Amalea Hijar, Lauren Lemunyan, Brian Calvary

02:00 pm – 03:00 pm (ET)

1 CAE Credit

Transforming Associations Through Artificial Intelligence

Reggie Henry, Jeff De Cagna, Amith Nagarajan, and Thad Lurie share how AI technology is progressing and what associations can expect in the coming years. In this session they cover what that means for your members and your organization.

Speakers:

Reggie Henry, Jeff De Cagna, Amith Nagarajan, Thad Lurie

03:00 pm – 04:00 pm (ET)

1 CAE Credit

The Workforce Crisis (And What to Do About It)

This session, led by Scott Wiley, Sarah Sladek and Bryan Kelly, provides a look into the steps and preparations necessary to overcome obstacles and leave a lasting legacy.

Speakers:

Scott Wiley, Sarah Sladek, Bryan Kelly

11:00 am – 11:25 am

25-minute break

Day 2:  November 8

12:00 pm – 01:00 pm (ET)

1 CAE Credit

Association Leaders and the Analytical Mindset

Session participants Debbie King and Wayne Eckerson discuss bringing the technical and business sides of an organization together, the pros and cons of self-service, benefits of visualization and story-telling, the usefulness of analytics of maturity models, and how data leads to insights which leads to action.

Speakers:

Debbie King, Wayne Eckerson, Bryan Kelly, Susan Avery

01:00 pm – 02:00 pm (ET)

1 CAE Credit

Small Bites, Big Ideas

How can one conference cover all the ideas surging through the association space? This session attempts to deliver just that, rapid-fire style. You’ll want to take notes; the concepts might be meaty, but each speaker will present their idea for 5 minutes before we move onto the next. They will cover topics ranging from how design thinking can be used to create a strategic plan to tackling new innovations in the association space.

Speakers:

Lowell Aplebaum, Donté Shannon, Alexis Simoneau, Adrienne Bryant, Rhea Steele, Liz Icenogle, Maggie McGary, Shelly Alcorn, Russ Webb, Tori Liu, Michelle Lui, Prabhash Shrestha, Jessica Falborn, Carla Lochiatto, Amanda Auchenpaugh Cook, DJ Johnson, Shira Harrington, Amy Hager, Trevor Mitchell

02:00 pm – 03:00 pm (ET)

1 CAE Credit

Let's Break Down Our Organizational Silos

Is there a way to break the barriers within our organization’s departments, and remove the "us and them" mentality that comes with them? The session features association professionals Mike Moss, Aldo Maragoni, Beth Burchill, Christopher Hunter, and Sean Glaze. All from a range of departments, they will share stories from their own experiences witnessing these communication barriers, and tips to start overcoming them.

Speakers:

Mike Moss, Aldo Maragoni, Beth Burchill, Christopher Hunter, Sean Glaze

03:00 pm – 04:00 pm (CT)

1 CAE Credit

Rethinking Traditional Membership Models

Sharon Kneebone, Addy Kujawa, and Cecilia Sepp engage in a paradigm-smashing discussion about the professional society membership model and its future. In addition to having experience as CEOs, all of our panelists have been membership directors and/or component relations professionals. This session will probe the notion of membership models to consider the relationship between membership dues and the value your association offers its members.

Speakers:

Cecilia Sepp, Sharon Knewwbone, Addy Kujawa

11:00 am – 11:25 am

25-minute break

Day 3:  November 9

12:00 pm – 01:00 pm (ET)

1 CAE Credit

How to Innovate the Lean Way

Elizabeth Weaver Engel, Guillermo Ortiz and Ann Mei Chang dive deeper into the core principles of lean innovation: starting with a clear goal, engaging your stakeholders, identifying risks and assumptions, validating your hypotheses, deciding on metrics for measuring success, and pivoting, persevering or abandoning a project. In this session we will learn if it is really possible to be more efficient with fewer resources.

Speakers:

Elizabeth Weaver Engel, Guillermo Ortiz, Ann Mei Chang

01:00 pm – 02:00 pm (ET)

1 CAE Credit

Membership is Everybody's Business

Who is responsible for membership in your organization? What about for member recruitment and retention? The answer should always be: everyone. No matter what your position in your association, membership should drive your work. This session looks at sustainable membership growth as an organic element driven by the chief staff executive throughout all silos of an organization. Ed Rigsbee and Matt Mantione will explore strategies and tactics for getting everyone involved in growing your organization in a member-ROI-centric manner.

Speakers:

Ed Rigsbee, Matt Mantione

02:00 pm – 03:00 pm (ET)

1 CAE Credit

Putting Member Engagement Into Action

In this session, Beth Brodovsky, Maddie Grant and Amanda Kaiser discuss taking membership engagement one step further by offering actionable tips and tricks for cultivating member participation.

Speakers:

Beth Brodovsky, Maddie Grant, Amanda Kaiser

03:00 pm – 04:00 pm (ET)

1 CAE Credit

The Trials and Tribulations of Non-Dues Revenue

The topic of ‘non-dues revenue’ is raising some interesting questions within the association space, and provoking some more fundamental concerns about the nature and mission of our organizations. There are those who are skeptical, or even fearful, of non-dues revenue attempts, seeing them as cash grabs that are in conflict with the aims and values of their association. But is this perhaps due to a lack of a cohesive organizational strategy? If so, how can we pursue revenue opportunities that actually strengthen our organization’s relationships – with members and industry partners alike?

Speakers:

Scott Oser, Garth Jordan, Keith Chamberlain, Bruce Rosenthal

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