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Why associations can no longer stay neutral: The increased importance of ethics, trust and transparency

Ashley Neal
April 26, 2021
Why associations can no longer stay neutral: The increased importance of ethics, trust and transparency

This is the second chapter of “Who Stole My Playbook: 2021 Perspectives from Association Leaders.” Click here to watch chapter one.

As we all know, the past year has caused tremendous change for individuals and organizations alike. Not only has the pandemic caused professional organizations to take actions to support their members and employees in their day-to-day lives, but social justice movements supported by worldwide audiences have also forced organizations to take a stand against brutality, inequality and policy.

Don DeaPamela KaulMark DorseyLarry RobertsonJoel AlbizoPaul PomerantzMichelle Mason and Gary LaBranche joined together for “Who Stole My Playbook: 2021 Perspectives from Association Leaders,” a podcast discussion led by Association Strategies and produced by Fusion Productions/digitalNow, during which this group of association industry leaders discussed what’s changed since the pandemic and how associations can spring forward into 2021 — and beyond.

In the second chapter, speakers focused on governance issues and discussed how and why boards have had to stand up and speak out on current issues.

“It challenges our boards to revisit and reflect on our core values but also pressures them to act nimbly because just as these external pressures are focused on senior management … they are also pressuring our boards in ways that they have had the luxury of evading for many many many years,” Dorsey said.

Watch and listen to the conversation below.

Want to learn more about the impacts of COVID-19 on associations? We’ll present the last chapter of “Who Stole My Playbook: 2021 Perspectives from Association Leaders” on our blog, but parts one, two and three are available right now for Sidecar members in our Video Archive.

Not a Sidecar member? That’s okay — you can join today!

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Ashley Neal

Ashley Neal joined the Sidecar team as Community Coordinator in March of 2020, right as the COVID-19 pandemic began to shut down life as we knew it. Having to adapt, overcome and predict the changes needed to survive in the new normal, Ashley now has the skills needed to juggle any obstacle thrown her way. A soon-to-be graduate from Southeastern Louisiana University in the field of Strategic Communications, Ashley spends her days balancing her work and education with her love of dogs. Taking her three dogs — Scooby, Pipsqueak and Moose — to restaurants, hiking trails, vacations and even participating in dog shows and sports is the highlight of her weekends.

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