About us

Sidecar gives you the skills and tools you need to lead your membership organization with purpose.

Who we are

Originally founded in 2016 as AssociationSuccess.org, we have long worked to fulfill our Core Purpose: To build badass leaders. Sound uncomfortable? Maybe it is, but we know no one ever created something worthwhile by staying comfortable, and these leaders don’t accept complacency. They push the envelope and challenge the status quo. They ask why, and they aren’t afraid to experiment, even if it means they might fail.

At Sidecar, we create the professional development tools a leader needs to grow their career and their purpose-driven membership organization, like associations and nonprofits. The skills you’ll learn within our growing community, interactive workshops and from our step-by-step courses will drive innovation, empower strategic thinking and institute cultural changes wherever your career takes you.

That’s why we say, if you want to go, go. But if you want to go far, go with Sidecar.

What we do

We publish educational and inspirational content aimed at encouraging growth, leadership and innovation in purpose-driven membership organizations by learning from creative innovators, and we host virtual workshops to dive deeper into these ideas. We host two annual events: SURGE, is a three-day virtual conference where we bring together the best and brightest to explore the leadership ideas that will create change for the better, and digitalNow, the best idea generator for C-level association leaders where we tackle today’s most critical issues with action-based strategies, transformative technologies and an innovative community

But it’s within our membership where true leaders really grow. Think of Sidecar as your best friend riding shotgun: You’re in the driver’s seat, but we want to help you get where you’re going — smarter and faster. That’s why our membership includes access to step-by-step courses, eBooks, toolkits, videos, virtual networking opportunities and a private Facebook group where our members learn from each other.

Free Newsletter: Insider Tips from Experts

Three times a week, we’ll deliver a personalized, AI-driven collection of relevant resources you can use at work today.

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Want to be part of this amazing community?

Join Sidecar today

Share your story

If you’re interested in contributing a blog post, appearing in a virtual workshop, helping us to build an interactive educational course or becoming a partner, get in touch by emailing us at [email protected] You can also get ideas on how to pitch us here.

Become a contributor

Our community guidelines

Regardless of where our community is gathering, we ask all participants and speakers to agree to our Community Guidelines. And we mean them, too: We’re not afraid to enforce the rules, and violators won’t be tolerated. If you have any questions, you can always find us by emailing [email protected].


Listen first, react second.

Think before you send.


Criticize ideas, not people.

We’re all adults. Sometimes we use adult language, but we never insult others.


Respect the thread.

Stay on topic, stay objective.

Our Values

Keep moving forward. We didn’t come here to be complacent. We get it done, but we do so while sweating the small stuff, recognizing mistakes and knocking down goals anyway.

Seek diverse opinions. We see problem-solving as an opportunity to hear new voices, which helps us find new answers.

Push limits with understanding. No one ever got anywhere worth going without getting a little uncomfortable. We push boundaries, and we find new ones — but respect the time and effort it takes to get there.

Ask ‘why?’ Experiment, fail, learn. We ask the first question to learn the next one to ask. We seek lessons from our failures and our victories.

Communicate fearlessly. We say what we mean, and mean what we say. We look for the right way to make a point, not the way it’s always been said.

Free Newsletter: Insider Tips from Experts

Three times a week, we’ll deliver a personalized, AI-driven collection of relevant resources you can use at work today.

Join our newsletter

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